Campaign Manager

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform (part of Ceridian) that provides employers with integrated HR, payroll, benefits, workforce management, scheduling, and talent management tools. It is delivered as a software-as-a-service application targeting organizations that need unified, real-time HR and payroll solutions to manage employees across the workforce lifecycle.

📋 Description

• Build and execute quarterly integrated demand generation campaign strategy for Corpay's multi-card and payables solutions across digital, email, events, social, and CTV channels • Manage parent and child campaign structures end-to-end — from campaign brief through creative coordination, launch, and post-campaign analysis • Partner cross-functionally with Product Marketing, Brand, Digital, Sales, Creative/Design, Web, and Marketing Automation teams to align on audiences, messaging, and channel tactics • Analyze campaign performance metrics including MQL-to-SQL conversion rates, pipeline sourced, CAC, and ROI; optimize campaigns in-flight based on data • Build and manage segments of target accounts using 6sense intent data to identify in-market buyers and coordinate account-level outreach with the sales team • Manage campaign timelines, deliverables, and stakeholder communications across all teams involved in execution • Deliver quarterly reporting and performance insights to marketing and sales leadership

🎯 Requirements

• 5–8 years of B2B demand generation or integrated campaign marketing experience • Payments industry experience strongly preferred; understanding of card solutions, AP automation, or B2B fintech is a significant plus • Proven track record managing multi-channel integrated campaigns from strategy through execution and analysis • Strong project management skills — able to run multiple concurrent campaigns across multiple stakeholder teams without missing deadlines • Hands-on experience with marketing automation platforms (Marketo, HubSpot, or Salesforce Marketing Cloud) and CRM (Salesforce) • Experience with intent data platforms such as 6sense, Bombora, or similar is a plus • Comfortable interpreting campaign analytics and translating data into actionable optimizations • Excellent written communication and stakeholder management skills; ability to influence without authority across sales, product, and creative teams • Bachelor's degree in Marketing, Communications, Business, or related field; equivalent experience considered • Google Ads, HubSpot, Marketo, or Salesforce Marketing Cloud certifications a plus

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k) with company match • Flexible PTO • Remote work stipend • Career growth opportunities into Senior Campaign Manager or Marketing Manager, Demand Generation