Demand Generation Manager

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Rev.io

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

📡 Telecommunications

🤝 B2B

💰 Private Equity Round - Rev.io on 2020-09

SaaS • Telecommunications • B2B

Rev. io is an AI-native, all-in-one SaaS platform that consolidates communications (telecom) billing, professional services automation (PSA), payments processing, remote monitoring & management (RMM) and related back-office tools for service providers. The company targets managed service providers (MSPs), communications service providers (CSPs), security integrators, alarm and field-service businesses, and other telecom and IT service providers, offering usage-based and real-time billing, invoicing, compliance, payment collection, quoting, project and helpdesk management, and workflow automation to replace fragmented stacks and scale operations.

📋 Description

• Plan, execute, and optimize demand generation campaigns across paid search, paid social, Reddit, email, SEO, GEO, webinars, content syndication, retargeting, and other digital channels • Own SEO and GEO strategy to improve Rev.io’s visibility across traditional search engines and AI-powered discovery platforms • Collaborate with Product Marketing on SEO and GEO strategy, keyword targeting, content priorities, landing page messaging, and conversion paths that drive site traffic and qualified leads • Own digital campaign performance, including traffic, conversion rates, MQLs, SQLs, pipeline creation, CAC, and ROI • Build and optimize landing pages, forms, nurture flows, and conversion paths • Manage paid media campaigns across platforms such as LinkedIn, Google Ads, Reddit, Meta, or other relevant B2B channels • Partner with Product Marketing to turn product messaging into campaign themes, offers, landing pages, ads, nurture content, and audience-specific programs • Develop, manage, and continuously refresh nurture campaigns that keep current and past prospects engaged, educated, and interacting with the Rev.io brand • Collaborate with Sales and RevOps to ensure lead handoff, attribution, scoring, routing, lifecycle stages, and campaign reporting are working effectively • Analyze campaign performance and make data-driven recommendations for optimization • Support webinars, virtual events, content offers, and other demand generation programs from planning through follow-up • Collaborate with the Event Marketing Manager on demand generation strategy, promotion, audience development, and follow-up for the annual Rev.io Summit • Test and improve ad creative, subject lines, CTAs, landing page layouts, audience segments, and campaign messaging • Maintain reporting dashboards and communicate campaign results to marketing and revenue leadership • Help improve marketing operations processes across HubSpot, Salesforce, attribution, lifecycle stages, and campaign tracking

🎯 Requirements

• 3–6 years of experience in demand generation, digital marketing, growth marketing, or marketing operations for B2B SaaS • Experience managing SEO, GEO, paid media, email marketing, landing pages, and full-funnel campaigns • Strong understanding of B2B lead generation, funnel metrics, campaign attribution, and pipeline reporting • Hands-on experience with tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, Google Ads, Reddit Ads, Meta, or similar platforms • Ability to write or shape campaign copy, ad copy, email copy, nurture content, and landing page messaging • Strong analytical skills with the ability to turn data into action • Experience marketing to MSPs, telecom, IT services, security, or SaaS audiences is a plus • Comfortable balancing strategy with hands-on execution • Strong project management skills and attention to detail.

🏖️ Benefits

• Excellent medical, dental and vision coverage, with rates comparable to larger companies • Company paid for life and disability insurance • 401k with generous company match and immediate vesting • Unlimited PTO • Monthly tech and fitness reimbursements • Professional development allowance