Partner Marketing Manager

🔥 13 minutes ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $110k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Account Manager

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform (part of Ceridian’s product suite) that provides employers a unified application for payroll, workforce management, time and attendance, HR, benefits administration, talent management, and analytics. It is delivered as a SaaS solution aimed at organizations that need integrated payroll and HR processes and workforce optimization across locations and employee types.

📋 Description

• Develop and execute joint marketing programs with SDO and publishing partners • Create co-branded campaigns, webinars, customer stories, thought leadership, and launch activities • Support strategic partner communications and relationship-building initiatives • Help position Accuris as a trusted technology and workflow partner to the standards ecosystem • Coordinate partner participation at industry events, advisory boards, and customer engagements • Drive partner awareness of new platform capabilities and innovation initiatives • Build and execute reseller marketing programs to support pipeline generation and revenue growth • Develop scalable reseller enablement materials including: • Messaging guides • Campaign toolkits • Sales presentations • Battlecards • Social content • Email templates • Webinar kits • Support reseller onboarding and ongoing go-to-market readiness • Partner with Sales and Channel teams on co-selling campaigns and account-based initiatives • Help establish marketing best practices, MDF usage guidance, and performance tracking for partners • Identify opportunities to improve reseller engagement, activation, and market visibility • Launch and manage integrated marketing campaigns across digital, email, webinars, social, and events • Collaborate with regional marketing teams to localize and scale partner programs globally • Measure and report on campaign performance, partner engagement, sourced pipeline, and ROI • Support partner-related product launches, announcements, and customer communications • Help create compelling messaging around Engineering Intelligence, standards workflows, digital engineering, compliance, and connected engineering ecosystems • Work closely with Product Marketing to align partner messaging with company positioning and platform evolution • Ensure consistency of branding and messaging across partner-facing materials

🎯 Requirements

• 4–8+ years of experience in partner marketing, channel marketing, alliance marketing, or B2B technology marketing • Experience supporting reseller/channel ecosystems and/or strategic partner programs • Proven ability to execute multi-channel marketing campaigns • Strong project management and organizational skills • Excellent written and verbal communication abilities • Experience working cross-functionally with Sales, Product, and Executive stakeholders • Experience in SaaS, enterprise software, engineering technology, industrial technology, PLM, compliance, or data/analytics markets • Familiarity with standards organizations, technical content ecosystems, or engineering/manufacturing industries • Exposure to account-based marketing (ABM) and channel enablement strategies

🏖️ Benefits

• Help shape a rapidly evolving category at the intersection of engineering, intelligence, AI-enabled workflows, and industrial technology • Work with globally recognized standards organizations and technology partners • Join a fast-moving organization with strong momentum, market opportunity, and executive visibility • Opportunity to directly influence growth strategy and partner ecosystem expansion • Collaborative environment with significant ownership and impact