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Senior Web Marketing Manager

Job not on LinkedIn

🕒 September 1

🍂 Massachusetts – Remote

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💵 $120k - $163k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 17%

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Logo of Delinea

Delinea

1001 - 5000 employees

Founded 2021

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

💰 Private Equity Round on 2021-03

Cybersecurity • SaaS • Enterprise

Delinea is a cybersecurity company that provides privileged access management (PAM) and identity security software. The Delinea Platform (powered by Iris AI) continuously discovers and inventories human, machine, and AI identities across cloud, on-premise, hybrid, and SaaS environments; vaults, rotates, and governs credentials; enforces just-in-time and zero standing privilege; performs identity posture and threat analysis; and provides real-time, policy-based runtime authorization and auditing for privileged access and AI agents.

📋 Description

• Define website structure, journey logic, and standards across web properties • Map web experiences to buyer personas and journey stages from discovery through decision • Own page conversion and engagement performance • Run continuous A/B and multivariate testing and optimization programs • Improve conversion paths and engagement metrics • Own brand visibility across traditional search, answer engines, and AI-driven discovery • Direct technical SEO, structured data, direct-answer placements, and accurate representation in LLM-powered search • Develop strategy, requirements, and briefs for internal development and design teams • Prioritize the web roadmap and set standards aligned with business objectives • Partner with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales • Define KPIs, build dashboards, and report web performance • Tie web metrics to pipeline and revenue across the funnel

🎯 Requirements

• 7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity • Demonstrated ownership of web strategy and performance outcomes • Strong grasp of persona-based marketing and multi-stakeholder buyer journeys • Proven experience directing or briefing development and design teams • Cross-functional partnership with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales • Strong command of SEO, AEO, GEO, conversion rate optimization, and web analytics such as GA4 • Fluency with CMS platforms, A/B testing tools, SEO/AEO tooling including Semrush, Ahrefs, and Screaming Frog, and tag/analytics management • Ability to translate business goals into clear technical and design requirements • Data-driven mindset and strong cross-functional communication • Bonus: familiarity with ABM motions, marketing attribution, and selling to technical and security audiences • Successful completion of a comprehensive criminal background check upon conditional offer • Verification of education and employment upon conditional offer

🏖️ Benefits

• Meaningful bonus program • Healthcare insurance • Pension/retirement matching • Comprehensive life insurance • Employee assistance program • Time off plans • Paid company holidays • Career progression • Culture of innovation

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