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Senior Director, Analytics Consulting

Job not on LinkedIn

🔥 4 minutes ago

🦀 Maryland – Remote

infoinfo

💵 $136k - $225k / year

⏰ Full Time

🟠 Senior

👔 Director

Where this job comes from

Posted on dentsu Austria's careers page, not through a job board

First seen by Remote Rocketship 4 minutes ago

Logo of dentsu Austria

dentsu Austria

51 - 200 employees

Founded 1900

📣 Marketing

📱 Media

🏢 Enterprise

Marketing • Media • Enterprise

dentsu Austria is a part of the Dentsu Group, serving as an integrated growth and transformation partner to leading organizations worldwide. The company focuses on pushing the boundaries of business transformation and sustainable growth, providing world-class services and integrated solutions. Dentsu Austria is committed to innovating and creating experiences that enrich every business, with a strong emphasis on research, analysis, and media trends. By leveraging their global network of innovators, they strive to simplify complexities and drive impactful outcomes for brands, people, and society.

📋 Description

• Set the strategic direction, overall vision, and outcomes for the team • Guide cross-functional projects focused on Customer Marketing Data Strategy, Business Enablement, Strategic Planning, and Analytics Application • Lead strategic planning, initiative prioritization, long-term roadmaps, and use cases • Act as a day-to-day thought partner for clients on data utilization, analytics advancement, measurement effectiveness, and strategic planning • Recommend Insights to Action for long-term marketing planning using value-based measurement • Incorporate CX technology infrastructure, technical feasibility, and maturity into planning and prioritization • Identify cross-solutioning opportunities within the client ecosystem • Teach, coach, and train direct and indirect reports on data, analytics, and technology solutions • Collaborate with client and cross-agency SMEs to curate client- and customer-centric solutions • Connect technology capability challenges and goals to business needs and articulate incremental value • Create and support executive-level presentations and analyses of analytic, data, and identity solutions • Lead development and execution of multi-phased, multi-year measurement, technology, analytic, and data roadmaps • Translate data and results into clear narratives for technical and non-technical audiences • Provide thought leadership through articles, blogs, events, and other marketing avenues • Assess market trends and external insights to recommend product and market opportunities for client growth • Develop understanding of solutions and offerings across dentsu and Merkle • Engage with clients to understand and develop recommendations for strategic business growth and optimization • Partner with clients to develop activation use cases across teams • Align measurement plans with client and marketing partners to support activation and marketing strategy • Own client KPI and measurement frameworks connected to business objectives and long-term outcomes • Collaborate across Merkle and client teams to advance data, analytics, and technology utilization • Lead matrixed teams through influence, collaboration, and coaching • Teach and coach client teams to strengthen marketing, insights, and holistic business strategy skills

🎯 Requirements

• 15+ years in analytics, business consulting, data strategy and/or strategic planning functions • 8+ years of cross-team leadership over multiple business and strategic disciplines • Mix of Agency and Corporate experience • History of translating business needs to strategic goals to guide tactical execution of marketing efforts • Experience guiding and planning work products from technical and strategic teams • Experience working with and applying CX technologies, including Cloud Data Warehouses, CDPs, Cross-Channel Messaging Platforms, and Content Management • Translation of ML/AI models and analytic projects to tactical and executional business action • Managing through influence • Corporate Retail, Retail Media, or Shopper Marketing experience is a plus • Executive-level written and oral communication • Highly attuned and attentive listening skills • Expert at PowerPoint • Confidence building interactive roadmaps and program plans • Ability to leverage data and insights for storytelling and solution application • Ability to translate ambiguous requests and requirements into tangible and tactical solutions • Ability to explain complex analytic, technical, and data solutions in simplified language for non-technical partners • Ability to manage client and agency teams to facilitate timely and actionable solutions • Ability to identify and apply technology enablers to drive CXM use cases • Ability to develop actionable use cases for business growth, prioritizing based on technology and data enablers and business goals • High level of business acumen and ability to comprehend business challenges and identify analytic- and data-led solutions • Understanding of a broad spectrum of analytic tools, solutions, and technologies and their application to business action

🏖️ Benefits

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave • Remote flexibility with regular in-person collaboration, subject to role and business needs

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