VP, Marketing Effectiveness

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🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $136k - $220k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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dentsu Austria

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1900

📣 Marketing

📱 Media

🏢 Enterprise

Marketing • Media • Enterprise

dentsu Austria is a part of the Dentsu Group, serving as an integrated growth and transformation partner to leading organizations worldwide. The company focuses on pushing the boundaries of business transformation and sustainable growth, providing world-class services and integrated solutions. Dentsu Austria is committed to innovating and creating experiences that enrich every business, with a strong emphasis on research, analysis, and media trends. By leveraging their global network of innovators, they strive to simplify complexities and drive impactful outcomes for brands, people, and society.

📋 Description

• Lead a large, cross-client analytics team and ensure successful client delivery • Establish, implement, and advocate the team’s national and local vision and strategy • Lead cross-functional delivery of data requirements, dashboards, custom and ad hoc analyses • Develop innovative problem-solving approaches and present deliverables articulating business value and impact • Steward measurement strategies, learning agendas, and roadmaps with internal stakeholders • Empower direct reports to own clients, relationships, and projects • Maintain collaborative partnerships with internal stakeholders and clients • Serve as the senior point of contact for Marketing Effectiveness • Lead new business efforts for business growth and development • Lead department initiatives and provide training, knowledge sharing, and best practices • Interact with leadership and management teams and implement the vision • Manage performance and career growth of junior team members and assist junior people managers • Recruit and retain high-performing individuals • Provide internal and client thought leadership • Author white papers, POVs, and other industry thought capital • Function as a subject matter expert in mobile, performance marketing, ecommerce, web analytics, or social

🎯 Requirements

• Bachelor's degree in Statistics, Economics, Data Science, or related quantitative field • 12+ years in a quantitative business environment • 6+ years in marketing analytics with knowledge of the media planning process • Excellent written and verbal communication skills, with ability to convey complex findings simply • Strong organizational skills, political instincts, and proven leadership ability • Understanding of media planning and buying, media measurement, and digital tracking, including limitations and advantages • Experience with data visualization using Excel, Tableau, Power BI, or Datorama • Advanced media measurement capabilities, including MMM and MTA, and planning A/B and Match Market testing • Advanced proficiency in SQL, Python, or R • Advanced MS Office skills, including MS Word, Excel, and PowerPoint • Master's degree preferred

🏖️ Benefits

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave • Flexible working with in-person collaboration • Training, knowledge sharing, and best practices