Account Manager, Paid Media – Omnichannel

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $60k - $70k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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DEPT®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

🤖 Artificial Intelligence

📱 Media

Marketing • Artificial Intelligence • Media

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Lead mobile and social app marketing strategy for DEPT mobile clients • Manage managed-service mobile partners and self-serve ad platforms • Oversee budgets across app-install campaigns on mobile and social networks outside Google Ads • Assist with channel expansion strategies and deliverables • Create roadmaps, plan strategic initiatives, and optimize campaigns to hit client goals • Act as the primary paid mobile and social point of contact for assigned clients • Answer client emails and lead weekly calls • Engage with mobile network partner points of contact through weekly calls and daily Slack communications • Monitor daily performance metrics and campaign pacing, identify irregularities, and communicate optimization recommendations • Set up campaigns, create tracking links, and build social and Apple Search Ads campaigns • Communicate campaign structure, pacing, benchmarks, and objectives • Troubleshoot attribution vendors and advertising platforms and research discrepancies • Ensure tracking parameters and attributes are properly implemented • Advise clients as the mobile and social marketing expert • Vet new mobile partners and prioritize opportunities based on effort versus reward • Implement testing across creatives, landing pages, audience segmentation, placements, networks, and third-party tools • Collaborate with production, client services, internal teams, vendors, and clients

🎯 Requirements

• Located in the Pacific or Mountain time zone • Minimum of 2 years’ digital marketing experience • Minimum of 1 year of experience in a client-facing digital marketing role • Good knowledge of the mobile app industry and trends • Expertise on Facebook and TikTok, ideally with at least one other social channel • Knowledge of Facebook Advertising and proven experience executing Facebook Ads • Experience working with an MMP • Understanding of mobile KPIs and mobile media buying tactics and strategies • Proven prior experience managing accounts with various goals across B2B, lead generation, eCommerce, and B2C industries • Strong analytical, organizational, communication, presentation, interpersonal, problem-solving, and collaboration skills • Ability to work autonomously and manage multiple tasks • Computer-savvy and quick to learn new technologies • Experience with TikTok, Snapchat, Facebook, Twitter, Pinterest, Reddit, Quora, and Apple Search Ads is an advantage • Comfortable working with third-party tracking platforms such as Kochava, Adjust, and AppsFlyer is an advantage • Experience with UAC campaigns, Apple Search Ads, and third-party app networks is an advantage • Authorized to work in the U.S.

🏖️ Benefits

• Remote-first organization • Equal opportunity employer with an inclusive and barrier-free recruitment and selection process • Confidential workplace accommodations • Purpose-driven work at a B Corp-certified company • Global opportunities and benefits that help employees thrive

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