Demand Generation Manager

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $100k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Motus

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

☁️ SaaS

🏢 Enterprise

💰 Private Equity Round on 2021-10

SaaS • Enterprise

Motus is a software platform that helps organizations manage employee driving programs by automating mileage tracking, administering tax-advantaged reimbursements, reducing liability through driver monitoring and safety training, and delivering analytics and integrations for program administration. The company offers products such as Motus Reimburse, Motus Protect, Everlance Business, Mobilize, and Localize, and positions itself as an enterprise-grade, AI-enabled solution for accurate, IRS-compliant reimbursements and risk mitigation across businesses of any size.

📋 Description

• Plan, execute, and optimize integrated demand generation campaigns and programs focused on generating qualified pipeline • Develop campaign briefs and activation plans defining target audiences, messaging, offers, channels, timelines, and success metrics • Translate pillar content, webinars, events, and product launches into coordinated email, nurture, digital, and sales outreach activities • Partner with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline priorities • Collaborate with Digital, Brand, Content, Events, Product Marketing, Marketing Operations, and Campaign Operations on cohesive multichannel campaigns • Develop segmented email and nurture programs that move prospects toward sales conversations • Coordinate campaign follow-up and provide BDR and Sales teams with messaging, context, and resources • Manage campaign timelines, deliverables, and dependencies; keep stakeholders informed and address execution risks • Monitor engagement, meetings, opportunities, pipeline, and conversion with Marketing Operations and Revenue Operations • Analyze results and recommend improvements to targeting, messaging, offers, and channel mix • Document campaign processes, tests, and learnings to build repeatable programs • Stay current on demand generation best practices, buyer behavior, and emerging approaches

🎯 Requirements

• 4–5 years of B2B marketing experience • Demonstrated experience executing multichannel campaigns and programs that contribute to qualified pipeline • Solid understanding of B2B buyer journeys, audience segmentation, lead nurturing, and funnel conversion • Experience partnering with BDR, Sales, and Enablement teams to support campaign activation and follow-up • Strong campaign planning and project management skills, with the ability to manage multiple programs and stakeholders • Experience developing campaign messaging, email copy, and briefs in partnership with Content and Product Marketing • Data-driven mindset, with the ability to interpret campaign results and translate insights into practical improvements • Hands-on experience with marketing automation and CRM platforms; HubSpot and Salesforce preferred • Familiarity with campaign attribution and pipeline reporting • Clear communication skills and strong attention to detail • Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment • Experience with Asana preferred

🏖️ Benefits

• Medical Insurance, Dental Insurance, Vision Insurance (effective day one) • Open Paid Time Off • Flexible Spending Accounts & Health Savings Accounts • Motus-Fidelity 401K Plan • Company-paid Short/Long-term Disability & Basic Life Insurance Plans • Family Planning and Parenting Support Benefits through Maven • Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health • $1000 Home Office Reimbursement Program • $2000 Internal Referral Program • WorkAnywhere Reimbursement of Internet and Cellular Costs • 16 weeks maternity and adoption leave • 12 weeks paternity leave • Dynamic learning sessions, strategic training, and Employee Resource Groups

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