Manager, Media Planning – Strategy

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $75k - $95k / year

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

👔 Manager

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DEPT®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

🤖 Artificial Intelligence

📱 Media

Marketing • Artificial Intelligence • Media

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Develop integrated media plans across D2C and retail marketplace business models • Create tactic-level plans and investment scenarios grounded in strategy, benchmarks, and assumptions • Translate research insights into actionable media plans using GWI, eMarketer, Pathmatics, Similarweb, and client or platform data • Build full-funnel, channel-agnostic media plans using CPC- and CPM-based investment frameworks • Develop audience-first communication plans, including budget allocation, KPI frameworks, channel selection, and partner recommendations • Align campaign planning with product launches, retail media opportunities, and promotional moments across key U.S. retailers • Apply Amazon Ads expertise across search, DSP, and display; adapt plans to retail media platforms • Maintain awareness of global retail and go-to-market considerations for international expansion and multi-market execution • Partner with strategy leads to operationalize planning frameworks through activation • Collaborate with Client Services, Media Activation, Data Science, and Creative to deliver connected plans and track plan versus actuals • Translate platform, stakeholder, and business-model complexity into actionable plans • Present planning recommendations to internal and external stakeholders • Contribute to team morale, inclusive problem solving, and junior team members’ career growth • Share platform trends, retail innovations, and media shifts to support continuous improvement

🎯 Requirements

• Located in the Pacific or Mountain time zone • Authorized to work in the U.S.; employment authorization verified through E-Verify and Form I-9 • 4+ years of hands-on experience in media planning and strategy, emphasizing digital media buying in and outside retail environments • 2+ years of experience using planning and research tools such as GWI, Pathmatics, Comscore, eMarketer, and platform-native dashboards • 2+ years of client-facing and team management experience • Strong familiarity with Amazon retail media solutions • Knowledge of Best Buy, Target, Walmart, and other retail platforms is a strong plus • Experience planning across CPC and CPM channels • Understanding of brand and performance media • Strong understanding of audience segmentation, full-funnel planning, and measurement frameworks • Ability to articulate a persuasive point of view in written and verbal presentations • Curious, creative, rigorous, and analytical mindset • Strong collaboration, client relationship-building, and leadership skills • Experience navigating cross-functional teams and dynamic organizational environments

🏖️ Benefits

• Remote-first organization • Equal opportunity employer with an inclusive and barrier-free recruitment and selection process • Reasonable accommodations during recruitment and employment • Purpose-driven work at a B Corp-certified company

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