Principal, Art Direction – GenAI

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🏄 California, Illinois, +1 more states – Remote

🏄 California – Remote 🌽 Illinois – Remote 🗽 New York – Remote

💵 $154.7k - $200k / year

⏰ Full Time

🔴 Lead

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DEPT®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤖 Artificial Intelligence

📱 Media

🏢 Enterprise

Artificial Intelligence • Media • Enterprise

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Generate visually sophisticated AI-driven creative across performance campaigns and innovation work while maintaining a high bar for craft and originality. • Translate creative briefs into compelling visual outputs across a range of aesthetics, including photoreal, conceptual, graphic, product, lifestyle, and experimental imagery. • Rapidly prototype, iterate, and refine assets based on creative feedback, platform needs, and campaign objectives. • Use ChatGPT image generation tools to create scalable visual content systems, campaign assets, conceptual explorations, and production-ready creative. • Art direct and refine outputs with a strong understanding of composition, typography, lighting, styling, realism, motion, pacing, and visual storytelling. • Partner closely with Creative Directors, Designers, Motion teams, and Producers to ensure all outputs align with brand standards and campaign vision. • Refine and elevate outputs through compositing, retouching, editing, upscaling, and post-production workflows where needed. • Continuously evaluate emerging OpenAI tools, workflows, and creative trends to help evolve the agency’s AI capabilities and creative standards. • Contribute to a culture of experimentation, curiosity, and visual excellence across the broader creative organization. • Help identify opportunities for scalable AI-assisted production workflows without sacrificing creative quality or craft.

🎯 Requirements

• 5+ years of experience in design, digital art, content creation, visual storytelling, or integrated campaign production within an agency, studio, or high-growth brand environment. • A portfolio demonstrating exceptional visual taste, strong conceptual instincts, and high-level execution across digital, social, brand, motion, or campaign work. • Deep experience using ChatGPT image generation professionally within creative workflows. • Strong understanding of modern visual culture, photography, design systems, motion aesthetics, internet culture, and emerging creative trends. • Advanced proficiency in Figma and AI-assisted creative workflows. • The ability to rapidly iterate while maintaining a premium level of craft and consistency across high-volume outputs. • Comfort operating in fast-moving environments with shifting priorities, quick-turn feedback cycles, and tight timelines. • Strong communication skills with the ability to clearly articulate creative rationale and visual decisions to internal teams and creative leadership. • Curiosity around emerging technologies and excitement for helping shape the future of AI-enabled creativity.

🏖️ Benefits

• Healthcare, Dental, and Vision coverage • 401k plan, plus matching • PTO • Paid Company Holidays • Parental Leave