Customer Marketing Manager

🔥 0 minutes ago

🤠 Texas, Georgia – Remote

🤠 Texas – Remote 🍑 Georgia – Remote

💵 $95k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Deskpro

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

🤝 B2B

⚡ Productivity

SaaS • B2B • Productivity

Deskpro is a help desk software provider offering a flexible, customizable platform for managing customer support and internal operations. It allows organizations to deploy their help desk on the Cloud or On-Premise, facilitating easy management of support requests through various channels such as live chat, voice, and email. Deskpro integrates with existing business tools and offers automation features to enhance productivity. With strong customization options, it serves a wide range of teams including IT, HR, and legal. The platform is known for its robust reporting tools, security credentials, and seamless integration capabilities, making it suitable for enterprise and smaller teams alike.

📋 Description

• Partner with Customer Success and Product to understand customer goals, challenges, and adoption, and turn feedback into insights for messaging, positioning, and go-to-market strategy. • Identify customer champions and build a repeatable process for recruiting and managing advocates for testimonials, case studies, references, and speaking opportunities. • Build and scale a program to generate meaningful reviews on G2 and other relevant platforms. • Partner with Sales and Customer Success to identify cross-sell and upsell opportunities across existing accounts. • Develop targeted customer campaigns informed by customer insights and buying signals to support expansion. • Equip Sales and Customer Success with messaging, references, and customer proof points. • Own the customer story pipeline: find and interview customers, coordinate approvals, and publish stories showing measurable business impact and differentiated use cases. • Repurpose customer stories across campaigns, the website, sales enablement, competitive positioning, and events. • Establish KPIs and reporting for customer marketing, including advocacy participation, content engagement, campaign performance, and influenced expansion pipeline. • Use engagement and performance data to improve programs and demonstrate business impact. • Report to the Head of Marketing and collaborate with Content Marketing, Customer Success, Product, and Sales.

🎯 Requirements

• 3+ years of B2B SaaS marketing experience, including hands-on customer, lifecycle, or advocacy marketing. • Strong interviewing and writing skills. • Ability to recruit customer advocates and keep them engaged in references, reviews, case studies, and speaking opportunities. • Ability to plan and run campaigns for existing customers that drive adoption, cross-sell, and upsell, in partnership with Sales and Customer Success. • Ability to connect marketing work to pipeline and revenue, and measure and report its impact. • Strong project management and ability to run several programs at once and turn them into repeatable processes. • Ability to use AI to automate repetitive work, analyze customer and campaign data, and streamline go-to-market workflows. • Experience building a customer marketing function from the ground up. • Experience measuring and attributing marketing's influence on expansion pipeline and revenue. • Knowledge of help desk, CX, ITSM, or customer support software. • Hands-on HubSpot expertise, such as segmentation, lifecycle workflows, and attribution. • Experience running a G2 review program or a customer advisory board.

🏖️ Benefits

• Health • Retirement • PTO • Equipment

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