Senior Director, Marketing Web Product, UX, Digital Experience

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🛍️ E-commerce

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

DeVry University

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

👥 B2C

Education • B2C

DeVry University is a private, career-focused university offering online and on-campus undergraduate and graduate degree programs, certificates, and workforce solutions. Its curriculum emphasizes technology, business, and healthcare fields (including programs in cybersecurity, software development, information technology, accounting, healthcare administration, and medical billing & coding), with services for working adults such as employer tuition benefits, military and transfer student support, and career services. DeVry also includes the Keller Graduate School of Management and highlights hands-on, career-centered learning and student support.

📋 Description

• Define and lead DeVry University’s digital experience strategy across web product management, UX, SEO, AI-powered discovery optimization, and conversion performance • Own the vision, roadmap, innovation strategy, and business outcomes for DeVry.edu • Lead digital experience transformation informed by audience insights, competitive analysis, AI search trends, and modern web best practices • Lead strategic improvements across web product, UX, SEO, AI discoverability, and digital engagement • Influence Marketing, IT, Enrollment, Analytics, Academic, Brand, and Content stakeholders to align priorities and deliver measurable outcomes • Build and develop a high-performing team culture • Define and execute the website product strategy and roadmap focused on engagement, discoverability, usability, and enrollment growth • Lead website modernization, navigation, information architecture, landing pages, mobile experiences, conversion pathways, experimentation, CRO, A/B testing, multivariate testing, and personalization • Develop business cases, prioritization frameworks, roadmap reporting, and executive-level performance visibility • Lead SEO, AIO, GEO, AI-discovery, organic visibility, search ranking, traffic quality, and conversion strategies • Advance technical SEO including structured data/schema markup, site speed, crawlability/indexation, internal linking, semantic content architecture, and accessibility • Partner with content teams on Google EEAT, helpful content, search intent, and AI discoverability • Lead agency relationships supporting SEO, UX research, analytics, accessibility, and digital optimization • Lead UX improvements in navigation, mobile-first experiences, accessibility, content discoverability, engagement flows, and conversion pathways • Ensure ADA compliance, responsive design, accessibility, and performance optimization • Own CMS strategy, digital experience platform evolution, and integrations across analytics, personalization, and optimization technologies • Define KPIs, dashboards, forecasts, and reporting tied to traffic quality, engagement, conversion, and enrollment outcomes • Evaluate and implement emerging technologies and AI capabilities while driving rigorous measurement and continuous optimization

🎯 Requirements

• 10+ years of experience in digital product leadership across web, UX, SEO, digital experience optimization, lead generation, and acquisition marketing • Bachelor’s degree in marketing, business, computer science, digital media, or related field • Demonstrated expertise in website strategy, UX optimization, SEO, conversion optimization, and digital experience transformation • Experience with highly regulated industries – EDU preferred • Strong understanding of evolving search behaviors, AI-driven discovery, generative search experiences, AI optimization (AIO), and Generative Engine Optimization (GEO) • Demonstrated mastery of technical and content SEO best practices, including Google EEAT guidance, structured content, semantic search, and organic growth strategies • Experience leading website modernization initiatives and developing audience-first digital experiences that drive measurable business impact • Strong understanding of customer journeys, personalization strategies, and behavioral optimization in digital environments • Hands-on experience with CMS platforms such as Adobe Experience Manager, Drupal, or similar; Google Analytics; SEO platforms; testing tools; and modern web technologies • Data-driven mindset with strong analytical, experimentation, and problem-solving capabilities • Excellent project leadership and stakeholder management skills • Strong communication and executive presentation skills • Experience leading and developing high-performing teams in fast-paced, performance-oriented environments • Demonstrated ability to deliver high-quality work on time and within budget