Senior Analyst, E-Commerce

🔥 2 minutes ago

🐊 Florida – Remote

infoinfo

⏰ Full Time

🟠 Senior

🛍️ E-commerce

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Trulieve

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Own analytics and reporting for trulieve.com and the Trulieve mobile app, including dashboards, KPI frameworks, and scheduled performance reports • Map and analyze the customer journey from discovery and product browse through cart, pickup or delivery order, and repeat purchase • Quantify customer-journey drop-off and revenue impact • Identify conversion friction and growth opportunities • Develop test hypotheses, support A/B and multivariate test design, and measure and report results • Report on campaigns, promotions, product launches, and Trulieve Rewards against baselines by market and channel • Analyze product, category, onsite search, and traffic-source performance • Inform merchandising, content, and marketing-calendar priorities • Partner with Customer Data & Analytics, CRM, Digital Experience, and IT on tagging, data quality, and governance • Present insights to leadership

🎯 Requirements

• Minimum 4–5 years of experience in eCommerce, digital, web, or product analytics • Proficiency with web analytics platforms (GA4 or Adobe Analytics), SQL, and advanced Excel • Experience building dashboards and reports in Power BI, Tableau, or a similar tool • Working knowledge of experimentation methods (A/B and multivariate testing) and funnel and clickstream analysis • Preferred: Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, or a related field (or equivalent experience) • Preferred: Experience with Snowflake, customer data platforms, tag management (GTM), and mobile app analytics • Preferred: Experience in retail, CPG, healthcare, or other highly regulated industries; familiarity with loyalty or rewards program data • Strong analytical skills and ability to explain data and recommendations clearly to non-technical partners • Detail-oriented with excellent problem-solving skills • Effective communication, collaboration, and organizational skills • Ability to work in a fast-paced and dynamic work environment • Flexibility of hours; some nights and weekends required

🏖️ Benefits

• Comprehensive benefits package • Paid time off • Remote work available

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