Global Brand Marketing Manager

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🏄 California – Remote

🏄 California – Remote

💵 $105.8k - $176.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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Dexcom

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1999

⚕️ Healthcare Insurance

🧬 Biotechnology

Healthcare Insurance • Biotechnology • Wearable Technology

Dexcom is a leading provider of continuous glucose monitoring (CGM) systems, revolutionizing how people manage diabetes and track their glucose levels. Known for their best-in-class glucose biosensing technology, Dexcom offers products like the Dexcom G7 CGM system, which provides real-time glucose monitoring and insights to help individuals become healthier. Founded in 1999, Dexcom has consistently innovated in the field of diabetes management, empowering users to take control of their health with accurate and advanced glucose monitoring solutions. Their products are designed for both adults and children and do not require a prescription.

📋 Description

• Develop and oversee the creation of global campaigns and assets, toolkits, including concept development and adaptation for multi‑regional use. • Lead global brand positioning and messaging frameworks, ensuring consistency while enabling effective local market adaptation. • Support strategic planning around Go-To-Market, working closely with the product and partner team, competitive intelligence, business development, medical, clinical and the regions. • Design data and evidence generation plans to support GTM strategies, collaborating across clinical, market access, legal, regulatory, and other functions. • Generate compelling and competitive claims including testing and approval. • Ensure brand guardrails and integrity are maintained, serving as the gatekeeper while partnering with regional teams to enable strong local execution. • Work with the global and regional market research functions to design and implement studies supporting a better understanding of purchase and retention drivers. • Coordinate cross-functional efforts to better understand competitive landscape, market dynamics, opportunities and risks for the product line, across continents. • Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on-time delivery.

🎯 Requirements

• 6+ years of experience in brand strategy, brand management, or marketing, including 2+ years working across international markets (Canada, EMEA, or APAC); • Extensive marketing experience including product definition, positioning and branding. • Experience with product launches is a must. • Proven track record leading creative campaign development (briefing, concept evaluation, creative direction, production oversight) and elevating brand expression across channels. • Strong analytical skills and are KPI‑driven, with a proven track record of delivering measurable impact through past projects. • Strong presentation skills, written and oral. • Must be comfortable leading projects in coordination with 5 to 10 teams, in high pressure international settings.

🏖️ Benefits

• A full and comprehensive benefits program. • Growth opportunities on a global scale. • Access to career development through in-house learning programs and/or qualified tuition reimbursement. • An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.