Senior Director, Paid Search

🕒 May 19

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Digital Matter

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏢 Enterprise

Marketing • Analytics • Enterprise

Digital Matter is a company that specializes in performance marketing solutions for ambitious brands in a competitive landscape. They provide services that optimize marketing performance by leveraging data mining, customer analytics, performance marketing optimization, and business transformation. Digital Matter adopts a consultative and creative approach to analytics, helping clients understand, reshape, and direct their data to drive impactful results. Their integrated and data-driven marketing strategies focus on developing marketing capabilities and transforming organizations towards achieving peak performance.

📋 Description

• Develop and oversee multi-platform Paid Search strategies (Google Ads, Microsoft Ads, etc.) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle. • Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning. • Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs. • Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach. • Identify trends and opportunities to innovate within the Paid Search landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints). • Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance. • Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders. • Collaborate with other channel leads (e.g., Paid Social, Programmatic, SEO) to ensure a unified and customer-centric media approach. • Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts.

🎯 Requirements

• 10+ years of experience in the digital advertising space • 10+ of Search experience inclusive of Google Ads/SA360 and Microsoft Advertising • Deep expertise in Google Ads, Shopping campaigns, Performance Max, and automation tools (e.g., SA360, feed management platforms). • Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis). • Excellent consultative approach when developing and managing business relationships. • Proven ability to lead teams and influence with confidence and clarity. • Experience onboarding and training team members. • BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics

🏖️ Benefits

• You will also be eligible for equity and benefits.