Performance Marketing Manager

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🕒 April 29

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Hearst Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

☁️ SaaS

🏢 Enterprise

Healthcare Insurance • SaaS • Enterprise

Hearst Health is a division of Hearst Communications that focuses on guiding important care moments in healthcare by delivering vital information to all those involved in a person's health journey. It provides evidence-based clinical guidelines and healthcare workforce management solutions through its various subsidiaries including FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MHK, and QGenda. Hearst Health aims to improve care quality and efficiency by using scalable technology to deliver clinical decision support and workforce management solutions, impacting the majority of people in the U. S. Its mission is supported by prominent leaders in the healthcare and technology sectors at Hearst Health.

📋 Description

• Launch, manage, and optimize Paid Search campaigns across high-value accounts to achieve brand, format, and seasonal ROAS goals • Analyze campaign performance and identify optimization opportunities, driving new media buying strategies across the portfolio • Develop and refine recurring reports, improving clarity, usability, and insights for stakeholders • Collaborate with cross-functional performance marketing teams to share learnings, shape strategy, and present actionable insights to leadership • Troubleshoot campaign and platform issues, ensuring efficient execution and minimal disruption to performance • Support onboarding and training initiatives for new team members and evolving processes • Lead or contribute to independent projects that deepen understanding of the paid search ecosystem and uncover growth opportunities • Continuously test, learn, and iterate on campaign strategies to improve acquisition efficiency and scale

🎯 Requirements

• 3–5+ years of experience in performance marketing, paid search, or a related digital marketing field • Hands-on experience with Google Ads, including campaign structure, bidding strategies, and optimization best practices • Strong analytical skills with the ability to interpret large datasets and translate insights into action • Proficiency in Excel and/or Google Sheets; experience with BI tools is a plus • Detail-oriented problem solver who can identify issues and implement effective solutions quickly • Strong written and verbal communication skills, with the ability to present insights clearly to varied audiences • Comfortable working in a fast-paced, collaborative environment with evolving priorities

🏖️ Benefits

• Health insurance • 401(k) plan with company match • Flexible work arrangements • Innovative training programs • Immersive workshops • Exclusive industry events • Employee Resource Groups • Comprehensive benefits package from Day 1