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AEO & SEO Strategist

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $75k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

Where this job comes from

Posted on Directive's careers page, not through a job board

First seen by Remote Rocketship 1 minute ago

Logo of Directive

Directive

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Serve as a client-facing Content Strategist responsible for day-to-day client deliverables • Create and manage custom client strategies for enterprise clients • Develop holistic marketing strategies based on service-line knowledge, client goals, campaigns, and historical performance • Implement SEO and content best practices, including LTV:CAC modeling, customer generation, share of SERP, and content production • Craft creative briefs and compelling content campaigns using competitor and audience insights • Set client goals using Google Analytics, CRM data, SEMRush, and Ahrefs; obtain Associate Director approval before presenting goals • Ensure planned strategies are executed through project management • Use Asana to delegate, track, and complete tasks with team members and clients • Partner with Project Managers where applicable to manage assignments and deadlines • Collaborate with content writers and designers and ensure deliverable quality • Act as the main interface between clients and internal teams • Communicate timelines, goal progress, roadblocks, growth opportunities, and account changes through meetings and Slack • Report client strategy progress through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations • Identify upsell, cross-sell, and referral opportunities • Work closely with the Associate Director when roadblocks affect strategy or goal attainment

🎯 Requirements

• Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building • Ability to analyze website traffic and SEO metrics using tools like Google Analytics • Strong communication skills and comfort with client-facing work and owning stakeholder relationships • Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools • Proven organizational, project, and time management skills • Genuine enthusiasm for digital marketing, SEO, and content • Must have agency experience • Must have B2B tech and/or SaaS experience • Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations • Must currently reside in the United States • Must be legally authorized to work in the United States • Reliable internet access • Ability to remain stationary for extended periods and interpret written/verbal communication

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Gympass • Unlimited PTO (2-week minimum) • Paid company holidays • Birthday off • End of Year Recharge (Closed December 24 - January 1) • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, scaling in total amount over time • Annual Anniversary Trip with peers and executive leadership • Remote work from a home office • PC or Mac available

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