Head of Channel Planning

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

💵 $150k - $180k / year

⏰ Full Time

🔴 Lead

👻 Ghost score 21%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 42 days.
• 64 open roles for a team of 28.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics • Synthesize customer interviews, market research, search behavior, and campaign data into strategic insights • Map B2B buying journeys, decision points, barriers, and opportunities • Lead integrated strategic planning connecting audience insight, messaging, paid media, performance creative, and conversion experiences • Define audiences, positioning, messaging priorities, channel roles, and sequencing • Coordinate plans across paid search, paid social, display, and video with specialist teams • Apply DiscoverabilityOS™ principles to audience targeting, messaging, and conversion experiences • Write strategic and creative briefs • Partner with design, copy, paid media, landing page, and analytics teams • Facilitate planning workshops and working sessions • Evaluate concepts and plans against strategic briefs • Own strategic planning direction for assigned Performance Marketing engagements • Partner with client success and channel leads to clarify objectives, challenge assumptions, and prioritize opportunities • Present research, recommendations, and integrated plans to clients and senior stakeholders • Lead strategic narratives for pitches and account expansion opportunities • Build alignment across teams and clients, documenting decisions and strategic trade-offs • Translate business objectives into measurement frameworks with shared goals, channel indicators, and learning priorities • Interpret performance across engagement, conversion, lead quality, pipeline, and revenue • Develop test-and-learn plans • Recommend evidence-based adjustments while balancing short-term performance and long-term brand growth • Consider budget, scope, and delivery constraints • Use AI and research tools for insight synthesis, competitive analysis, and planning efficiency • Validate AI outputs and protect confidential client information • Establish repeatable research, briefing, and planning standards • Coach colleagues and improve strategic quality

🎯 Requirements

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business • Demonstrated ownership of complex client strategies • Portfolio demonstrating strategic leadership, audience insights, performance marketing briefs, coordinated channel plans, and measurable business outcomes • Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy • Ability to independently lead planning engagements and advise senior client stakeholders • Ability to mentor colleagues while remaining hands-on with research and briefing • Strong understanding of brand, demand generation, and customer experience contribution to business growth • Ability to connect marketing recommendations to commercial priorities, budgets, and realistic execution plans • Ability to interpret quantitative and qualitative evidence and distinguish meaningful signals from vanity metrics • Hands-on familiarity with research, audience intelligence, analytics, and planning tools • Ability to use AI responsibly for research and synthesis, with independent judgment and source validation • Comfort interpreting campaign reporting and working with analytics specialists to define measurement and learning plans • Strong storytelling and ability to turn complex information into a clear insight, strategic narrative, and actionable brief • Skilled facilitation across clients, performance creative practitioners, paid media specialists, analytics teams, and senior leadership • Confidence asking thoughtful questions, challenging assumptions constructively, and explaining strategic trade-offs • Strong organization and prioritization skills with ability to manage multiple planning workstreams • Must currently reside in the United States • Must be eligible to work in the US now and in the future without sponsorship • Reliable internet access and a professional background • Ability to remain stationary for extended periods and observe and interpret written and verbal communication

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX) • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Thousands of Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid Company Holidays • Birthday Off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Annual Company-wide Retreat • 100% virtual work from a home office • PC or Mac available

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