Shopping & Marketplace Strategist

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🔥 16 minutes ago

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Directive

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors • Diagnose channel architecture before recommending tactics • Translate channel performance into P&L impact for client executives • Direct feed strategy in Feedonomics or GoDataFeed • Build Shopping and Performance Max campaigns scoped to B2B buyer behavior • Advise on 1P vs. 3P strategy and lead migrations when warranted • Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns • Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions • Document repeatable frameworks from client engagements

🎯 Requirements

• 4+ years managing paid media • 2+ years of direct Shopping/feeds and/or Amazon experience • Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central • Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP • Experience with B2B clients or high-SKU catalog environments • Strong written and verbal communication, including comfort presenting to C-suite buyers • Comfort working inside a consultative sales motion and contributing to audit and proposal work

🏖️ Benefits

• Medical, dental, vision plans • Disability and life insurance coverage • Unlimited PTO (2-week minimum) • Paid Company Holidays • Your Birthday Off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Annual Company-wide Retreat

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