Senior Inbound Strategist

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WebStrategies, Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📣 Marketing

🤝 B2B

Consulting • Marketing • B2B

WebStrategies, Inc. is a digital marketing agency based in Richmond, Virginia, focused on generating leads and sales online through various digital marketing tactics. With specializations in SEO, SEM, PPC, and inbound marketing, the agency has been helping both B2B and B2C companies since 2004. As a Hubspot Diamond Solutions Partner, WebStrategies utilizes metrics and web analytics to optimize marketing programs and maximize return on marketing investment, tailoring strategies to meet each client’s specific business objectives and customer personas.

📋 Description

• Develop and execute inbound marketing strategies using our Strategic Playbook. • Manage day-to-day account work such as content strategy, technical SEO, CRO recommendations, HubSpot workflows, and GBP optimization. • Working closely with other Geear team members to develop, execute, and analyze clients’ SEO, GEO, content, and HubSpot marketing campaigns. • Ideate and contribute to quarterly projects intentionally chosen and designed to enhance our products and processes, using automation and AI to improve efficiency and increase value. • Participate in client calls as needed to provide subject-matter expertise and ensure expectations are clear. • Share learnings, industry updates, and best practices with team members to elevate collective expertise. • Monitor account performance regularly, report on progress, and recommend adjustments when results are not improving. • Identify opportunities to test and iterate strategies for better outcomes. • Bring new, innovative ideas to our team and clients. • Contribute to making our 4-Day Workweek sustainable and successful for everyone.

🎯 Requirements

• 5+ years of hands-on experience creating and implementing SEO, GEO, and content/email marketing strategies. • Experience with Google Analytics, Google Search Console or other web analytics platforms. • Familiarity with SEO tools like Screaming Frog, Semrush, Ahrefs, SpyFu, Moz, or Searchmetrics. • Strong writing and editing skills for all stages of the buyer’s journey. • Ability to analyze data to inform recommendations and decisions. • Self-starter and high degree of accountability to complete work and do what’s right for the team and clients. • Detail-oriented, proactive, and creative self-starter. • Excellent written and verbal communication skills. • High emotional intelligence (EQ) and collaborative energy. • Experience with email marketing, HubSpot, and content performance analysis strongly preferred. • Conducting audits (workflows, lead scoring, content, automation).

🏖️ Benefits

• 4-Day Workweek. • Fully remote office. • Group health, dental, vision, and life insurance plans at a very low cost. • 401k savings plan with employer match helps you save some for later. • Student loan assistance plan that makes monthly contributions directly to your student loan principal (at no cost to you). • $2000 home office and computer allowance to equip you with the resources you need to perform your best (and be comfortable while doing it!). • $500 annual education stipend. • Unlimited paid time off. • A clear track for career growth, increased responsibilities, and increased compensation.