Senior Vice President – Global Marketing

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🔥 11 minutes ago

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Diversified

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1993

🏢 Enterprise

📱 Media

🔐 Security

💰 Private Equity Round - Diversified Systems on 2022-12

Enterprise • Media • Security

Diversified is a global systems integrator and experiential technology services firm that designs, builds, integrates, and supports immersive audio-visual and digital experience environments across venues such as broadcast facilities, stadiums and arenas, corporate offices, classrooms, healthcare spaces, retail stores, houses of worship, and live performance venues. Their offerings include audio-visual systems, digital signage, electronic security, IPTV, immersive experiences, media production and supply chain, meeting and collaboration solutions, and smart workplace technologies, together with lifecycle services like strategy & design, financing, build & integrate, proactive monitoring, managed support, staffing for live events, and cybersecurity. Diversified serves enterprise and public-sector clients — including broadcast media, sports and live events, education, healthcare, government, retail, and large corporate customers — and partners with technology vendors such as Microsoft, Cisco, Crestron, Sony, and others to deliver large-scale, managed technology ecosystems.

📋 Description

• Define and evolve Diversified’s global brand architecture to reflect its mission of creating the unforgettable. • Strengthen brand consistency across all channels, geographies, and business segments. • Serve as brand steward and storyteller, connecting marketing outcomes to strategic business priorities. • Develop integrated marketing strategies to support enterprise growth, product launches, and market expansion. • Lead marketing intelligence, competitive insights, and client research to inform business decisions and new opportunities. • Own solutions and portfolio marketing, developing differentiated positioning, messaging, and value propositions across Diversified’s offering portfolio and translating them into sales-ready narratives and enablement. • Establish Diversified as a market leader in AI-powered environments, articulating the company's agentic-AI vision and proprietary IP to clients, partners, analysts, and the broader market. • Drive competitive intelligence and market differentiation, equipping sales with the insights and content needed to win against alternatives and expand within accounts. • Own the demand generation engine end to end, including target market assessment, propensity-to-buy analysis, and buyer persona identification to focus investment on the highest-value segments and accounts. • Design and operate mature, multi-touch Account-Based Marketing (ABM) programs in close partnership with sales, orchestrating marketing plays against named accounts and pipeline targets. • Oversee all digital channels, content marketing, and campaign execution to drive awareness, engagement, and lead conversion.

🎯 Requirements

• 15+ years of progressive marketing leadership experience, ideally within technology, professional services, or related industries. • Proven track record in building and scaling global marketing functions across diverse markets. • Strong expertise in brand management, digital strategy, demand generation, and communications. • Demonstrated experience building and running mature Account-Based Marketing (ABM) programs at scale, from target account selection through orchestrated, multi-channel engagement. • Deep demand generation expertise spanning target market assessment, propensity-to-buy modeling, persona development, and segmentation to prioritize investment. • Hands-on command of a modern marketing technology and analytics stack (marketing automation, CRM, intent and ABM platforms) and its application to proactive digital outreach. • Proven product, solutions, or portfolio marketing experience, including positioning, messaging, competitive differentiation, and the go-to-market launch of complex technology or services offerings. • Experience positioning emerging or AI-enabled solutions and shaping category narratives, ideally within technology, systems integration, or related industries. • Demonstrated ability to translate strategy into actionable marketing plans that drive measurable growth. • Global experience with cross-cultural communication and team leadership preferred.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development