Growth Marketer

🕒 September 9

🌵 Arizona, California, +6 more states – Remote

infoinfo

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Logo of Dovetail

Dovetail

51 - 200 employees

Founded 2017

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

💰 $63M Series A - Dovetail on 2022-01

SaaS • Artificial Intelligence • B2B

Dovetail is a SaaS platform that centralizes customer feedback and uses AI to analyze calls, tickets, surveys, interviews, and reviews into searchable insights, dashboards, reports and automated workflows. It provides AI-powered features — including classification, chat-based querying, document generation, dashboards, and agents — to help product, CX, and research teams turn feedback into prioritized work, roadmaps, and measurable business impact. Dovetail targets B2B and enterprise customers and emphasizes integrations, security and compliance (SOC 2, ISO 27001, HIPAA, GDPR) to support large organizations.

📋 Description

• Partner with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations to build Dovetail’s acquisition and lifecycle growth engine • Own paid acquisition strategy, budgets, targets, forecasts, and testing across Google Ads, LinkedIn Ads, retargeting, and emerging channels • Build and optimize campaign structures, bids, audiences, exclusions, copy, creative variants, and conversion paths • Build and manage email and lifecycle journeys, including nurture, behavioral triggers, campaign follow-up, re-engagement, and database activation • Own segmentation, testing, deliverability, measurement, and lifecycle systems • Partner with Creative and Product Marketing to improve messaging, formats, audiences, and offers • Partner with Web to ship landing pages, forms, and conversion experiments • Set hypotheses and decision rules; test channels, queries, audiences, creative, offers, landing pages, email journeys, and bid strategies • Connect marketing spend to qualified pipeline, customer acquisition cost, and revenue through tracking, attribution, dashboards, and feedback loops • Design and operate AI-powered workflows, prompts, agents, and tooling for campaign production, lifecycle orchestration, monitoring, analysis, creative iteration, and reporting • Partner with Engineering and Web to automate manual work

🎯 Requirements

• Applicants must be based in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida • Experience in growth or performance marketing, ideally in B2B SaaS • Direct operating experience across Google Ads and LinkedIn Ads • Experience with Meta, YouTube, Reddit, programmatic, or emerging AI search surfaces is useful • Experience building segmented B2B email journeys across nurture, campaign follow-up, re-engagement, and behavioral triggers • Understanding of email deliverability, testing, automation, and pipeline contribution • Track record managing meaningful budgets and improving qualified pipeline, customer acquisition cost, or revenue • Hands-on experience with modern AI tools such as Claude or ChatGPT, including workflows, agents, and prompts • Comfortable owning paid and lifecycle tooling end to end, including campaign taxonomy, conversion events, pixels, conversion APIs, audience sync, email automation, and source-of-truth reporting • Ability to interrogate funnel data, assess attribution limits, and make evidence-based decisions • Ability to evaluate messaging, hooks, visuals, offers, and landing-page experiences • Hands-on experience auditing accounts, building audiences, writing ads, inspecting tracking, reviewing landing pages, pulling data, and shipping tests • Strong cross-functional collaboration across Demand Generation, Product Marketing, Creative, Web, Revenue Operations, Data, Sales, and Engineering • Experience with Google Analytics, Segment, HubSpot, Salesforce, SQL, or a product analytics platform is useful • Candidates must already be embedding AI into their day-to-day work

🏖️ Benefits

• Competitive base salary plus options • Flexible remote setup for the US team • Doveclub team connection and regular team bonding • Flexible L&D and wellness benefits • $3000 L&D allowance or up to $1000 wellness allowance • Four weeks of accrued leave • Floating public holidays • Gifted bonus Kit Kat days • Up to four weeks per year working from anywhere in the world • 20 weeks parental leave for primary caregivers • 12 weeks parental leave for secondary caregivers • Return-to-work support • Additional four weeks off after four years • Comprehensive health, dental, and vision benefits • 401(k) • Equity/options

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