Growth Marketing Manager – TV

🔥 34 minutes ago

🏄 California, District of Columbia, +1 more states – Remote

🏄 California – Remote 🏛️ District of Columbia – Remote 🗽 New York – Remote

💵 $115k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rocket Money (formerly Truebill)

WebsiteLinkedInAll Job Openings

51 - 200 employees

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

Rocket Money is a comprehensive personal finance management app designed to help users save more, spend less, and take control of their financial lives. The app offers features such as subscription management, spending insights, bill negotiation, net worth tracking, budgeting, and credit score monitoring. With its automated services, Rocket Money aims to simplify money management by finding and tracking subscriptions, helping to negotiate lower bills, and automating savings processes. Users can link all of their financial accounts in one place to get a full financial picture and set financial goals. The app also provides access to financial experts who can assist with personal finance queries.

📋 Description

• Execute Rocket Money's TV acquisition strategy across Linear and Streaming TV • Own day-to-day media buying, optimization, pacing, and post-buy analysis • Manage spend, weekly pacing, forecasting, and ROAS performance • Analyze campaign data and identify winning networks, publishers, and formats • Design and run structured TV experiments with clear hypotheses and success criteria • Partner with Creative to brief, test, and iterate on TV creative • Manage TV buying and measurement agency/vendor partners • Collaborate with Data, Product, Engineering, and CRM to improve attribution and data quality • Report TV performance, wins, learnings, and recommendations to leadership and stakeholders • Improve workflows, tracking, and scalable processes • Track industry trends and identify first-to-market opportunities • Ensure brand safety, regulatory compliance, and privacy standards • Report to the Director of Growth

🎯 Requirements

• 4+ years of experience in TV media buying at a high growth consumer company, startup, or agency • Hands-on experience across Linear and/or Streaming/CTV • Fluency in CAC, ROAS, LTV to CAC, and blended performance metrics • Ability to turn data and experiment results into clear recommendations and action • Experience coordinating across internal teams and external partners or agencies • Holistic view of the marketing funnel and understanding of each channel's role • Comfortable operating in ambiguous environments and making fast decisions with imperfect information • Familiarity with incrementality testing, media mix modeling, and attribution • Advanced proficiency in Excel • Experience with Looker or similar analytics tools is a plus • Bonus points for experience with Haus

🏖️ Benefits

• Health, Dental & Vision Plans • Life Insurance • Long/Short Term Disability • Competitive Pay • 401k Matching • Team Member Stock Purchasing Program (TMSPP) • Learning & Development Opportunities • Tuition Reimbursement • Unlimited PTO • Daily Lunch, Snacks & Coffee (in-office only) • Commuter benefits (in-office only) • Bonus