
51 - 200 employees
📣 Marketing
🤖 Artificial Intelligence
🤝 B2B
💰 Venture Round on 2021-10
Marketing • Artificial Intelligence • B2B
Drips is a company that helps businesses engage with their consumers more effectively through AI-powered, conversational outreach. Their platform facilitates human-like two-way texting, scheduled calling, and voicemail messages, enhancing lead follow-up and qualification. By utilizing these technologies, Drips aims to improve communication and connection between companies and their customers.
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51 - 200 employees
📣 Marketing
🤖 Artificial Intelligence
🤝 B2B
💰 Venture Round on 2021-10
Marketing • Artificial Intelligence • B2B
Drips is a company that helps businesses engage with their consumers more effectively through AI-powered, conversational outreach. Their platform facilitates human-like two-way texting, scheduled calling, and voicemail messages, enhancing lead follow-up and qualification. By utilizing these technologies, Drips aims to improve communication and connection between companies and their customers.
• Drive targeted awareness through high-impact content, campaigns, and programs • Partner with Product Marketing, BDR, and Sales to create and distribute content that fuels sales outreach and pipeline generation • Execute growth channels including website, social, webinars, events, and outbound support • Create and publish content across website, blog, social, email, and campaigns • Translate positioning, messaging, and proof points into demand-focused content • Repurpose narratives, launches, and customer stories into channel-appropriate assets • Manage a library of proof points, customer quotes, and product statistics • Leverage case studies, testimonials, and proof points across campaigns, website content, sales support, and outbound efforts • Partner with Customer Success to obtain customer approval for data, testimonials, public visibility of logos, and partnerships • Identify high-impact webinar and event opportunities with Product Marketing, Sales, and Customer Success • Own virtual and in-person speaking strategy and execution, including topic development, promotion, speaker identification and preparation, follow-up, and post-event analysis • Build a thought leadership cadence, including sourcing topics and drafting or ghostwriting content for executives and subject-matter experts • Execute targeted digital programs for specific accounts, segments, or use cases • Support BDR and New Logo representatives with relevant outbound content, messaging, and campaign assets • Create and own a targeted, personalized outreach strategy • Own LinkedIn as the primary social channel and build a content cadence • Track performance across content, campaigns, webinars, and events • Analyze engagement, pipeline, and conversion results and optimize content, channels, and campaigns
• 3–6 years of experience in growth marketing, demand generation, content marketing, or a related role • Industry experience marketing to Healthcare, Insurance, or Higher Education executive buyers is a bonus, but not required • Experience executing targeted or ABM-style campaigns in a B2B environment • Strong content creation skills, including writing, editing, and repurposing content for different channels • Experience running webinars, virtual events, or field marketing programs • Experience partnering with sales or BDR teams to support outbound efforts • Data-driven mindset with experience tracking and optimizing marketing performance • Must include a cover letter addressing salary requirements and which Drips Core Value the applicant would embody most and why
• No benefits or compensation extras specified in the posting
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