Senior Product Marketing Manager

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $95k - $123k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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DTN

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🌾 Agriculture

💰 Grant on 2014-09

Agriculture • Aviation • Utilities & Renewable Energy

DTN is a data and analytics company that provides operational intelligence to various industries, including agriculture, aviation, transportation, and utilities. They offer a range of products, including weather insights, market data, and analytical tools designed to improve decision-making and reduce risks for their clients. Their solutions, such as ClearAg® and WeatherOps®, leverage advanced technology and data analytics to help customers manage their operations effectively and adapt to changing environmental conditions.

📋 Description

• Own the end-to-end go-to-market strategy for Fuels Operations Hub, including market segmentation, ideal customer profile (ICP) development, launch planning, and competitive positioning • Partner with Product Management to influence roadmap priorities through market intelligence, customer insights, and competitive analysis • Lead product launches from planning through execution, coordinating efforts across Product, Sales, Customer Success, and Marketing teams • Define, monitor, and communicate key GTM performance metrics including pipeline influence, win rates, competitive displacement, and sales cycle effectiveness • Develop differentiated positioning and messaging frameworks grounded in customer research, competitive intelligence, and DTN’s unique data capabilities • Translate complex fuel operations workflows and pricing dynamics into clear, compelling value propositions for multiple buyer personas • Build and maintain messaging frameworks that scale across web content, sales collateral, campaigns, events, and outbound programs • Conduct ongoing customer and market research through win/loss analysis, customer interviews, prospect discovery, and advisory discussions • Own competitive intelligence efforts, including battle cards, competitor monitoring, and regular sales team briefings • Map buyer journeys and decision-making dynamics across key market segments • Develop and maintain sales enablement assets including pitch decks, one-pagers, ROI tools, competitive materials, objection-handling guides, demos, and sales plays • Deliver training and enablement programs that improve sales effectiveness and accelerate onboarding • Support strategic sales opportunities through customized content and direct engagement when needed • Contribute to thought leadership initiatives through webinars, case studies, industry events, analyst engagements, and market commentary

🎯 Requirements

• 7+ years of product marketing experience within B2B SaaS, data, analytics, or technology companies in the oil and gas industry • At least 3 years of experience supporting complex enterprise buying processes and stakeholders • Proven success owning and executing go-to-market strategies from positioning and launch through measurement and optimization • Strong messaging, content development, and storytelling skills with the ability to simplify complex technical concepts • Experience building and scaling sales enablement programs that improve commercial effectiveness • Strong analytical skills with experience leveraging market sizing, pricing, pipeline, and performance data to inform decisions and strategy • Proven ability to collaborate cross-functionally and influence stakeholders without direct authority • Excellent communication, presentation, and stakeholder management skills

🏖️ Benefits

• Competitive Salary • Unlimited PTO • Flexible working hours • Remote work model (position dependent) • Competitive Medical, Dental and Vision Insurance Plans • 6% 401K matching • Unlimited access to 13k+ courses via learning platform to support employee career advancement • Employee Assistance Program (EAP)