Product Marketing Manager – PLG

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Canals

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

🏢 Enterprise

Artificial Intelligence • Enterprise • Distribution

Canals is an AI-driven tool designed to enhance efficiency in distribution and order processing for sales, accounting, and procurement teams. It automates tasks like sales order entry and invoice processing, transforming customer emails into actionable quotes and orders without the need for templates. Canals is built specifically for various distribution verticals including electrical, plumbing, HVAC, and industrial sectors, helping teams save time and increase accuracy in their workflows. As users engage with the platform, the AI continues to improve its performance and adapt to specific business needs, ensuring better service for customers and vendors alike.

📋 Description

• You'll own product-led growth for our contractor audience at Canals, playing a key role in how we expand to this new and growing customer segment. • In this role, you'll focus on the in-product experience—designing the onboarding flows, activation moments, and self-serve experiences that turn contractor users into engaged, retained customers. • You'll work closely with stakeholders across the company in Sales, Customer Success, and Product, to drive contractor adoption and growth. • Design and optimize in-product onboarding flows and self-serve activation experiences for our contractor audience • Develop the in-product messaging, nudges, and prompts that move contractors from first touch to activated user • Instrument the contractor funnel and run experiments to improve conversion and retention • Partner with Product and Engineering to bring in-product growth moments to life • Develop messaging and positioning for contractor-facing products and features based on primary and secondary research • Train and enable go-to-market teams on contractor products and features • Develop supporting marketing materials, e.g., one pagers, website pages • Capture and organize competitive intelligence to support Sales and Marketing • Track and measure adoption and effectiveness • Influence the product roadmap based on contractor market feedback

🎯 Requirements

• 3–5 years experience in product marketing • Hands-on experience with PLG or in-product growth—you've designed onboarding flows and activation experiences, not just observed them • Strong data fluency, you pull your own numbers, run experiments, and know what to do with what you find • Excellent written and verbal communication skills • Strong cross-functional collaborator who works well with and can "speak the language" of Product, Sales, Customer Success, and Engineering • Self-motivated and proactive — someone who gets things done without hand-holding • Comfortable juggling multiple projects and shifting timelines • Background in construction, trades, or distribution is a plus but not required • Experience in a startup or fast-paced environment is a plus but not required

🏖️ Benefits

• We're building software that solves real problems for an industry that keeps the world running. • We've found strong product-market fit and continue to grow quickly, creating opportunities for people who want to have a meaningful impact on the trajectory of a company. • We believe great people build great companies. That's why we invest heavily in hiring, development, and creating an environment where talented individuals can do the best work of their careers. • You'll work alongside ambitious, thoughtful teammates who care deeply about what they do, challenge each other directly, and have a lot of fun along the way. • We value ownership, transparency, and continuous improvement. Good ideas can come from anywhere, and people are trusted to make things happen. • We're remote-first, flexible, and distributed across North and South America, bringing together talented people from a wide range of backgrounds and experiences.