Product Marketing Manager

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🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $150k - $190k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Raspberry AI

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

👗 Fashion

☁️ SaaS

Artificial Intelligence • Fashion • SaaS

Raspberry AI is a generative AI platform and creative assistant for fashion brands and designers that automates design and visual content creation. It generates prints, patterns, product graphics, and photorealistic renderings (sketch-to-render, photography and video studio outputs), and offers brand-customized AI models, private hosting, and enterprise workflows to speed concept-to-market, reduce sampling costs, and retain IP. The product is positioned as a B2B SaaS tool used by retailers, apparel manufacturers, and design teams to iterate faster and scale visual merchandising and product development.

📋 Description

• Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed. • Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans. • Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success. • Partner with content and demand gen teams to brief, review, and approve marketing content, develop thought leadership angles. • Own competitive intelligence function, build and maintain battlecards, synthesize research into strategic recommendations. • Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation. Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels. • Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence ahead of events and meetings • Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives • Attend customer-facing meetings and events when marketing presence adds value

🎯 Requirements

• 5+ years product marketing experience, ideally at B2B SaaS or AI company; fashion/retail/creative tech a plus. • Proven ability to develop positioning and messaging that drives pipeline. • Strong strategic instincts paired with ability to execute. • Experience building GTM plans for product launches.

🏖️ Benefits

• Competitive salary and equity options • Comprehensive benefits package including health, dental, and vision insurance • Opportunity to work on cutting-edge AI technology with a high-impact team • Fully remote with a supportive company culture • Be part of a rapidly growing company with significant growth potential