Director, Paid Marketing – Subscription

Job not on LinkedIn

🕒 July 20

🇺🇸 United States – Remote

💵 $263.3k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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DuckDuckGo

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

💼 Consulting

📣 Marketing

🔒 Cybersecurity

Consulting • Marketing • Cybersecurity

DuckDuckGo is an independent Internet privacy company dedicated to providing users with tools that enhance their online privacy. Best known for its search engine, DuckDuckGo offers a free web browser and browser extensions for iOS, Android, Mac, and Windows that include built-in privacy features such as tracker blocking, encryption, and email protection. Unlike traditional search engines and browsers that track search and browsing history, DuckDuckGo prioritizes user privacy by preventing tracking and targeted advertising. The company operates on the premise that privacy should be simple and accessible, offering a private alternative to major tech companies while remaining financially sustainable through non-invasive ads based on search results rather than personal data.

📋 Description

• Build and scale a profitable paid subscriber acquisition program • Own KPI development, campaign strategy, budget allocation, resource allocation, and performance measurement • Partner with marketing, product, design, user insights, data science, and finance teams • Lead strategic roadmapping and prioritize high-impact projects • Resource cross-functional teams and ensure marketing performance is measured with high confidence • Develop and align stakeholders around a break-even model defining a profitable CPA • Plan integrated campaigns and secure buy-in for profitable paid subscriber growth • Design and execute rapid testing cycles to identify and scale successful tactics • Apply aggregate measurement, experimentation, and judgment in privacy-respecting advertising

🎯 Requirements

• 10+ years of professional experience • 4+ years in a senior leadership role driving profitable app subscription growth, ideally with 1M+ subscribers • Deep strategic expertise and hands-on understanding of app store ads, paid social, mobile app networks, integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices • Proven experience launching paid app subscription acquisition programs from the ground up • Experience setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging • Experience at a consumer-facing technology company with a meaningful US user base, ideally 10M+ monthly active users, and multiple products • Skill in developing others, with demonstrated improvements in collaboration, expertise, productivity, and business impact • Ability to apply first-principles thinking to ambiguous growth opportunities • Comfort working in resource-constrained organizations where opportunity cost and impact drive prioritization and resource allocation • High capability in analytics and measurement, including app economics, payback, LTV, incrementality/lift testing, modeling, and data analysis • Excellent verbal and written communication skills • Willingness to use AI and build effective AI-agent workflows • Must attend meetings on camera via video conferencing • Must pass a background check • Must be legally authorized to work in the country of residence; DuckDuckGo does not sponsor or assist with individual immigration needs

🏖️ Benefits

• Stock options • Paid parental leave • Office setup • Co-working allowances • Flexible work arrangement with no core hours • Approximately 40 hours per week • At least two company/team travel events per year • Company-sponsored health benefits for team members based in the United States • Accessible hiring process and reasonable accommodations