Head of Field and Channel Marketing

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🏄 California – Remote

🏄 California – Remote

💵 $175k - $220k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Versa Networks

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

📡 Telecommunications

🔒 Cybersecurity

🏢 Enterprise

Telecommunications • Cybersecurity • Enterprise

Versa Networks is a leader in the Secure Access Service Edge (SASE) and Software-Defined Wide Area Network (SD-WAN) markets, recognized for its innovative and comprehensive solutions. The company offers a range of products that integrate networking and security functionalities, featuring AI-powered threat protection, advanced security measures, and genuine multitenancy. Versa's platforms support versatile deployment options across the cloud and on-premises, emphasizing a unified approach to secure connectivity for users, devices, and networks. Its solutions help organizations transform their IT infrastructure by simplifying management and reducing complexity, which is reflected in various industry-specific applications, from telecommunications to financial services.

📋 Description

• Campaign Planning & Execution: Design and execute integrated regional campaigns aligned with Americas pipeline goals. • Manage end-to-end campaign processes: planning, budgeting, execution, lead follow-up, and performance tracking. • Collaborate with Global Demand Gen to localize and amplify campaigns for the Americas market. • Design and Develop a scalable Partner program. • Channel Marketing (Partner & Alliances Support): Lead co-marketing with key partners, VARs, distributors, MSSPs, and service providers. • Own the MDF process: allocation, approvals, execution support, and ROI measurement. • Build scalable partner enablement kits (campaign-in-a-box, playbooks, content). • Execute joint events, webinars, and digital campaigns with partners. • Field Marketing (Direct Sales Support): Partner with Americas Sales leadership to design pipeline-building programs: executive roundtables, roadshows, webinars, trade shows, customer advisory boards. • Support ABM and territory-level campaigns for high-value accounts. • Drive regional customer advocacy, references, and success stories. • Regional GTM Strategy & Alignment: Act as the bridge between Global Marketing, Americas Sales, and Channel teams. • Adapt messaging and tactics for U.S., Canada, and LATAM markets (localization when required). • Provide feedback from the field to shape global campaigns and product launches. • Metrics & Reporting: Track KPIs including pipeline sourced/influenced, event ROI, MDF ROI, partner engagement, and regional marketing contribution. • Provide regular performance updates to the VP of Global Demand Generation and regional leadership.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). • 8+ years of B2B SaaS marketing experience with a mix of field and channel marketing. • Proven experience in the SaaS B2B industry, preferably in the cybersecurity/ Networking sector or SaaS companies. • Strong track record of driving measurable pipeline contribution via field and partner campaigns. • Expertise in co-marketing execution, MDF management, and partner enablement. • Skilled in Salesforce, Marketo, and marketing analytics tools. • Exceptional project management, collaboration, and communication skills. • Ability to thrive in a high-growth, fast-paced environment with multiple stakeholders. • Willingness to travel within the Americas (approx. 25–35%). • Bilingual (English + Spanish/Portuguese) a plus for LATAM support.

🏖️ Benefits

• Competitive Salary & Incentives: We offer a competitive compensation package with and pre-IPO equity to reward your hard work and dedication. • Health & Wellness: Comprehensive medical, dental, and vision insurance plans to ensure you and your family stay healthy and covered. • Paid Time Off (PTO): Enjoy a generous PTO policy that includes vacation days, sick leave, and paid holidays to recharge and take care of personal matters. • Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility of remote work, and hybrid option to create the work schedule that works best for you. • Professional Development: We believe in continuous learning. Access to training, certifications, and educational resources to help you grow in your career and stay ahead of industry trends. • Employee Recognition: We celebrate achievements both big and small, with regular recognition programs and awards that highlight your contributions to our collective success. • Collaborative Culture: Be part of a dynamic, inclusive, and supportive team where innovation and collaboration are at the heart of everything we do. • Parental Leave: Generous parental leave policies to support you during life's important moments.