Director, Lifecycle Marketing

Job not on LinkedIn

🕒 July 10

🇺🇸 United States – Remote

💵 $175k - $200k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 43%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Going

WebsiteLinkedInAll Job Openings

51 - 200 employees

✈️ Travel

📦 Logistics

🚗 Transport

Travel • Logistics • Transport

Going is a travel company that helps users find significantly discounted flights to both domestic and international destinations. By keeping track of airfare prices, Going notifies its members of price drops and offers up to 90% off on flights. The company operates through a website and mobile apps, providing flight alerts and booking information to aid in securing the best travel deals. Members receive notifications for great travel deals, making travel affordable by leveraging its extensive network of airlines and destinations. Going aims to make air travel cheaper and more accessible to everyone, saving users time and money on their travel plans.

📋 Description

• Own the strategy, execution, and performance of the member lifecycle for 2M+ monthly active members across email, push, in-app, and web • Set the lifecycle roadmap and own the lifecycle calendar • Build reporting that tracks lifecycle impact and socialize results with leadership • Lead and develop the lifecycle team • Serve as senior owner of the Braze CRM • Partner with Product, Engineering, and Data & Insights • Identify high-impact opportunities to improve member experience and business results • Establish intake, prioritization, QA, and conflict-free campaign scheduling • Build a consolidated view of lifecycle performance and establish a reporting cadence • Establish management rhythms, including 1:1s, rituals, and priorities • Publish a prioritized lifecycle roadmap and experimentation plan • Own and scale personalized, omni-channel communications supporting Going's mobile app, website, and new-to-market product value • Own end-to-end performance and reporting from onboarding through winback • Improve activation, adoption, engagement, retention, and LTV • Apply AI to automated journeys to increase program performance and team efficiency • Translate business goals into data, segmentation, targeting logic, and dynamic content requirements • Partner with Data, Product, and Engineering on technical projects • Hire, mentor, and develop a high-performing lifecycle team • Report to the VP, Marketing

🎯 Requirements

• 8+ years in lifecycle/CRM/retention marketing for B2C brands • 3+ years leading and developing people • Proven ownership of an end-to-end lifecycle program across email, push, in-app, and web • Deep, hands-on expertise in Braze or a comparable enterprise CRM, including Canvas, segmentation, behavioral triggers, and personalization/Liquid logic • Strong analytical skills: cohort analysis, LTV modeling, A/B testing, and retention/funnel reporting • Comfortable building and socializing dashboards • SQL experience or willingness to learn • Hands-on experience applying AI to lifecycle marketing • Judgment to evaluate AI outputs against brand and quality standards • Awareness of data privacy/governance • Track record of partnering with Data, Product, and Engineering to ship technical projects • Ability to translate fluently between technical and non-technical stakeholders • Strong copywriting across email, push, in-app, and web • Ability to provide constructive creative critique and partner with designers • Proven campaign development from concept and brief through messaging, creative direction, and execution • Outstanding project management and organization • Self-starter able to balance multiple priorities and follow through • Goal-oriented with a track record of setting and achieving long-term performance metrics • Thrives in a fast-paced startup environment • Legally authorized to work in the United States • Able to work US-hours • Preferred: experience at a consumer subscription or membership business • Preferred: experience scaling lifecycle for a mobile app • Preferred: experience building toward an AI-native or highly automated lifecycle system • Preferred: familiarity with CDPs, deliverability, and the broader lifecycle/orchestration tech stack

🏖️ Benefits

• Equity • 100% remote work environment • Annual team retreats • Open vacation policy, with a 15-day minimum • Comprehensive health, vision, dental, and life insurance • 401(k) with a 5% match • $750/quarter remote work, wellness, and wisdom stipend • Up to 12 weeks of paid family leave • Meetup stipend when you cross paths with a co-worker • Continuing education & development reimbursement • Equal opportunity workplace • Reasonable accommodation or assistance during the interview and employment process