Demand Generation Manager

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Dynatron Software, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Dynatron Software, Inc. is a company that combines advanced analytics software with expert coaching to help automotive service departments maximize their revenue opportunities. Their product suite includes various solutions like PriceSmart for optimizing labor and part pricing, FileSmart for enhancing warranty labor rates and parts markup, SellSmart for increasing service sales to existing customers, and MarketSmart for boosting service department traffic through strategic marketing campaigns. With a focus on increasing profitability, Dynatron collaborates closely with dealerships to identify and capitalize on hidden revenue streams using their proprietary analytics and extensive repair order database.

📋 Description

• Own Dynatron's demand generation strategy across paid, owned, and earned channels • Develop integrated campaigns that generate qualified pipeline aligned to revenue goals • Identify, test, and scale new acquisition channels • Optimize channel performance through experimentation, measurement, and iteration • Design programs that move prospects through the marketing funnel from awareness to qualified sales opportunity • Improve MQL-to-SQL conversion through nurturing strategies and campaign optimization • Partner with the SDR/BDR team to improve lead quality, outreach sequencing, and conversion performance • Analyze funnel performance to identify friction points and pipeline velocity opportunities • Collaborate with Brand, Content, Product Marketing, and Creative teams on campaign assets and landing pages • Partner with Sales, SDRs, Customer Success, and Marketing Operations on messaging, lead quality, and campaign performance • Work with external agencies and strategic partners to expand campaign execution and accelerate testing • Monitor, analyze, and report on campaign performance across acquisition channels • Manage demand generation budgets to maximize return on investment • Track and improve MQLs, SQLs, conversion rates, CAC, ROAS, and pipeline contribution • Build a culture of experimentation through ongoing A/B testing and data-driven optimization • Generate qualified marketing leads through new paid, owned, and earned channels • Optimize and expand existing channels to improve leads, conversion rates, and ROI • Manage outside vendors executing paid advertising campaigns • Coordinate with Marketing Operations to report on and identify conversion improvements • Coordinate campaign calendars and share insights with Demand Generation team members • Measure, analyze, and report on demand generation channel performance and ROI • Manage budget allocation across demand generation programs and channels

🎯 Requirements

• 5+ years experience in Marketing Demand Gen in B2B high growth SaaS • Experience partnering with outside agencies to accelerate testing and execution • Experience with content syndication platforms, trade media, and association marketing • Experience with Google Adwords, Google Analytics, Facebook Ads, and LinkedIn Ads • Familiarity with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics • Experience managing marketing campaign budgets • Understanding of lead funnels and ROI, ROAS, and CAC • Experience with HubSpot required • Experience with SFDC/Salesforce required • Experience with SugarCRM preferred • Experience with WordPress, basic HTML, Zapier, and Typeform preferred • Knowledge of the automotive industry is a plus • Strong understanding of marketing attribution, funnel analytics, campaign measurement, and ROI reporting • Experience managing paid acquisition platforms including Google Ads, LinkedIn Ads, and other digital advertising channels • Familiarity with marketing automation, CRM workflows, landing page optimization, and campaign analytics • Strong analytical skills and ability to translate insights into action • High degree of ownership and accountability for business outcomes • Excellent communication and project management skills • Experience partnering across Marketing, Sales, Product, and Customer Success organizations • Ability to manage multiple initiatives in a fast-paced, high-growth environment

🏖️ Benefits

• Comprehensive health, dental, and vision insurance • Equity participation through Dynatron's Equity Incentive Plan • 401(k) with competitive company match • Flexible vacation policy • 11 paid holidays • Employer-paid short- and long-term disability and life insurance • Home office setup support • Remote-first working environment built on autonomy, accountability, and flexibility • Ongoing professional development opportunities