Performance Marketing – Assistant Manager/Manager

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Brand Arbor Services and Retail LLP

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2010

🍽️ Food & Beverage

🏨 Hospitality

Food & Beverage • Hospitality

Brand Arbor Services and Retail LLP is a budding India-based company in the Food & Beverage sector focused on creating and scaling quick-service restaurant (QSR) concepts for the mass market. Founded in 2011, the business began by operating a franchise outlet of Brewberry’s at IIT Bombay and has since launched its own QSR concepts, including The Campus Hub and My Juice Club. The company emphasizes franchising and hospitality as routes to expand its footprint across campuses and consumer locations.

📋 Description

• Own and manage performance marketing across Meta, Google and Amazon Ads • Drive growth across third-party marketplaces and quick-commerce platforms such as Amazon, Blinkit, Swiggy Instamart and other emerging channels • Plan, execute and optimise campaigns focused on sales, ROAS, customer acquisition and revenue growth • Collaborate with marketplace, sales, creative and brand teams to improve conversion • Manage campaign budgets, bidding strategies, audience targeting and platform-level optimisation • Analyse campaign and platform data to understand sales performance • Build dashboards and reporting systems for key performance metrics and business actions • Experiment with creatives, audiences, offers and media strategies • Support new product, flavour and market launches • Help build Firki’s digital commerce engine as the brand scales

🎯 Requirements

• 2–4 years of experience in Performance Marketing, Growth Marketing, Digital Commerce • FMCG, consumer products, D2C or high-frequency consumer category experience preferred • Hands-on experience managing Meta Ads, Google Ads and Amazon Ads • Experience driving performance across marketplaces and quick-commerce platforms • Sales-led approach focused on revenue, not only impressions and clicks • Strong analytical ability with campaign data, attribution and performance reporting • Ability to balance creative instinct with analytical decision-making • Proactive, curious and eager to experiment, learn and take ownership • Comfortable working in a fast-moving environment • No educational credential explicitly stated