
51 - 200 employees
📱 Media
💰 Private Equity Round on 2022-04
Advertising • Media • Analytics
EDO, Inc. is a company that specializes in providing advertising leaders with predictive and historical behavioral engagement data to evaluate the effectiveness of Convergent TV campaigns across streaming and linear platforms. Their Ad Engage Platform offers features such as TV outcomes measurement, competitive ad intelligence, creative rotation optimization, media monitoring, and audience optimization. EDO provides valuable insights into TV advertising performance, partnering with major companies like Disney, Vizio, and Netflix to enhance ad targeting and performance evaluation. The company offers detailed analytics that help advertisers understand the real-time impact of their TV ads, enabling them to optimize their strategies and maximize engagement.
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51 - 200 employees
📱 Media
💰 Private Equity Round on 2022-04
Advertising • Media • Analytics
EDO, Inc. is a company that specializes in providing advertising leaders with predictive and historical behavioral engagement data to evaluate the effectiveness of Convergent TV campaigns across streaming and linear platforms. Their Ad Engage Platform offers features such as TV outcomes measurement, competitive ad intelligence, creative rotation optimization, media monitoring, and audience optimization. EDO provides valuable insights into TV advertising performance, partnering with major companies like Disney, Vizio, and Netflix to enhance ad targeting and performance evaluation. The company offers detailed analytics that help advertisers understand the real-time impact of their TV ads, enabling them to optimize their strategies and maximize engagement.
• Prospect new business opportunities through outbound outreach including email, LinkedIn, and other channels, creating custom and vertical specific insights as needed. • Qualify inbound and outbound leads to determine fit and sales readiness • Improve EDO target account contact list by researching target accounts and key decision-makers. • Maintain accurate activity and pipeline tracking in Hubspot • Collaborate with marketing and sales teams on campaigns and messaging • Stay informed on industry trends, competitive landscape, and company offerings • Deliver compelling, concise insights to spark prospect interest and book initial meetings. • Support ROI analyses to help prospects quantify the value of EDO solutions. • Maintain and update our internal insights library with relevant examples and case studies. • Collaborate with Sales to complete RFP/RFI submissions, focusing on technical and strategic questions. • Serve as the liaison between Sales and technical experts, ensuring accurate and timely responses. • Own the management and development of a searchable RFI response database to streamline future submissions. • Handle security questionnaires using existing documentation and coordinate with the EDO Security team when needed.
• 1–3 years of experience as a business development representative, client strategy, sales enablement, pre-sales consulting, or a related role. • Experience in media, advertising, SaaS, or analytics preferred. • You possess a competitive, goal-oriented mindset and a track record of moving prospects through the pipeline. • You are comfortable navigating modern CRM and analytics platforms (like HubSpot, Salesforce, or similar) to manage your pipeline and extract data. • A strategic thinker with strong communication and storytelling skills, particularly when translating data into business value. • You are a proactive self-starter who thrives in fast-paced, dynamic environments. You naturally bridge gaps across teams, seamlessly collaborating with Sales, Product, and Technical squads to align strategies and close deals. • You bring the operational discipline required to prioritize effectively, manage multiple complex deal cycles simultaneously, and maintain meticulous attention to detail without losing sight of the broader strategy. • You translate complex datasets into compelling narratives that clearly demonstrate business value and ROI to prospective clients.
• Mid-stage equity and competitive salary • Flexible Time Off • Medical, dental and vision coverage: EDO provides full coverage for individual medical plans and partial coverage for dependent or family plans. • 401(k) plan, FSA, HSA • Commuter Benefits • When in an office, employee meals, snacks, and more
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