Senior Growth Marketing Manager

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412th Test Wing, Edwards Air Force Base

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1933

🎖️ Defense

💼 Consulting

📦 Logistics

Defense • Consulting • Logistics

412th Test Wing, Edwards Air Force Base is a key component of the U. S. Air Force dedicated to aerospace testing and evaluation. The Wing oversees various programs aimed at enhancing mission capabilities and safety within the military aviation sector. It plays a crucial role in supporting Edwards Airmen and fostering innovation through initiatives like the Spark Tank Competition, emphasizing education and community engagement in STEM fields.

📋 Description

• Drive predictable, scalable pipeline growth through innovative acquisition and inbound strategies. • Own the analytical and financial planning foundations for digital acquisition, building models that connect marketing investment to pipeline and revenue outcomes. • Guide strategy and planning across paid search, paid social, programmatic, and retargeting to maximize predictable growth. • Identify high-impact opportunities, optimize inbound programs, and collaborate closely with the Finance, Acquisition and Website teams to define investment with growth plans and outcomes. • Anticipate tomorrow’s disruption, tracking how AI-powered search and discovery platforms reshape digital advertising and running structured experiments to adapt our acquisition strategy. • Help Paylocity achieve predictable pipeline growth and maintain a competitive edge in an evolving digital landscape.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Finance, Economics, Statistics, or related field required; MBA or advanced degree preferred • 10+ years of experience in digital marketing with a focus on paid acquisition, growth marketing, or performance marketing. • Proven track record of managing large-scale digital advertising budgets and optimizing campaigns across Google Ads, LinkedIn, Meta, programmatic platforms, and retargeting networks. • Strong background in SMB inbound marketing, with experience using experimentation and data to improve value clarity, intent qualification, and conversion efficiency at scale. • Demonstrated expertise in financial modeling, forecasting, and ROI analysis for marketing investments: Advanced Excel/Sheets skills; expertise in scenario modeling, sensitivity analysis, forecasting, and ROI analysis. • Familiarity with AI-driven search and emerging digital discovery trends, with the ability to apply insights to acquisition strategies. • Advanced proficiency in analytics and visualization tools (Excel/Sheets, Power BI, Tableau, GA4) and fluency with CRM/marketing automation platforms (Salesforce, HubSpot).

🏖️ Benefits

• medical • dental • vision • life • disability • 401(k) match • perks that support you, your family, and your finances • career development opportunities