Lifecycle Email Marketing Manager

🔥 12 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $84.7k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

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This company has sponsored H1B visas in the past.

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VelocityEHS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

VelocityEHS is a SaaS company that provides an integrated environmental, health, safety (EHS) and sustainability software platform for organizations across industries. Its Accelerate® Platform bundles modules for safety, ergonomics, chemical management, contractor safety & permit-to-work, operational risk, and environmental compliance, and it incorporates AI capabilities (VelocityAI / Vēlo) to accelerate incident management, ergonomics assessments, SDS access, regulatory reporting, and GHG/sustainability workflows. VelocityEHS targets EHS leaders at mid-to-large enterprises, offering configurable, real-time tools to improve compliance, reduce risk, and streamline safety and sustainability programs.

📋 Description

• Manage email marketing across prospect and customer lifecycles, including roadmap, calendar, governance, communication cadence, and program priorities • Manage Marketo and 6sense email solutions, including AI capabilities, to execute and optimize campaigns, nurture programs, audience segmentation, personalization, and content development • Create and maintain performance dashboards and own monthly and quarterly business reviews for the email channel • Use campaign data, AI-enabled insights, engagement predictions, and structured testing to communicate results and identify opportunities • Recommend improvements and optimize content, design, targeting, personalization, send timing, and overall program performance • Partner with Campaigns, Customer Marketing, and Product Marketing to develop prospect and customer lifecycle strategies • Develop nurture programs, segmentation, communication cadences, and opt-in/opt-out processes • Translate lifecycle strategy into end-to-end email flows across prospect and customer lifecycles • Coordinate web and other channel activity across the VelocityEHS solution portfolio to route leads and accounts into relevant nurture programs and campaigns • Collaborate with cross-functional teams to align email activity with broader marketing and business objectives • Ensure AI-generated outputs meet brand and compliance standards • Apply evolving best practices in lifecycle marketing, email, AI, privacy, and deliverability

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience • 3-5 years of experience in email marketing, lifecycle marketing, demand generation, marketing automation, marketing communications, or a similar role • Demonstrated experience developing and managing email or lifecycle marketing programs that support a broader channel strategy • Strong understanding of B2B marketing and the role of email across prospect and customer journeys • Hands-on experience with Marketo and 6sense email solutions • Experience using or managing AI-enabled workflows, automation, personalization, and campaign optimization capabilities • Understanding of audience segmentation, nurture strategy, personalization, performance measurement, A/B testing, deliverability, subscription management, and program optimization • Strong analytical skills and ability to translate campaign data, performance trends, and AI-enabled insights into strategic recommendations • Project management and organizational skills • Written and verbal communication skills, including developing and evaluating messaging for different prospect and customer audiences • Attention to detail and ability to evaluate email and AI-generated content for accuracy, brand alignment, compliance, and quality • Ability to collaborate across departments, adapt to changing priorities, and take accountability for channel outcomes and performance • Experience in a SaaS environment preferred • Experience managing lifecycle programs across prospect and customer audiences preferred • Experience establishing processes or governance for AI-assisted marketing programs preferred

🏖️ Benefits

• Comprehensive benefits package • Competitive, fair, and equitable compensation practices • Equal Opportunity and Affirmative Action Employer