Email Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

✉️ Email Marketing Manager

🚫👨‍🎓 No degree required

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Teaching Strategies, LLC

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1988

📚 Education

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

Teaching Strategies, LLC is a provider of a connected early childhood education ecosystem that combines research-based curricula, observation-based assessment, family engagement tools, professional development, and classroom/center management. Its platform (including products like The Creative Curriculum, GOLD/GOLDFinch, ReadyRosie, Tadpoles, and SmartTeach) serves Head Start programs, preschool through grade 3, family and private child care, and administrators to improve teacher effectiveness, retention, and child outcomes. The company delivers digital tools, content, data reporting, and services to support instruction, compliance, and program administration across thousands of classrooms and programs worldwide.

📋 Description

• Build, test, schedule, and launch email campaigns and programs in Adobe Marketo Engage • Build and maintain Marketo programs, including email sends, engagement programs, nurture campaigns, smart campaigns, lists, and operational workflows • Translate campaign briefs and business requirements into accurate, well-structured Marketo programs • Own campaign setup from build through deployment, ensuring requirements are completed accurately and on schedule • Perform pre-launch QA covering audience criteria, suppression rules, links, tracking, personalization, dynamic content, tokens, campaign logic, scheduling, and configurations • Test email rendering and functionality across devices and email clients and troubleshoot issues • Apply audience management best practices, including exclusions and suppression criteria • Implement approved creative assets and content within established Marketo email templates • Execute A/B tests and other campaign tests • Monitor campaign execution and troubleshoot deployment or audience-experience issues • Support campaign reporting and measurement for delivery, opens, clicks, conversions, and unsubscribes • Maintain clean, consistent, scalable Marketo structures, naming conventions, documentation, and processes • Identify patterns across audiences, campaign types, messaging, and customer-journey stages • Partner with marketing stakeholders on broader campaign and performance goals • Follow best practices for deliverability, consent, list hygiene, segmentation, and subscriber experience • Improve QA processes, reduce errors, streamline campaign production, and strengthen marketing operations • Collaborate with cross-functional partners to manage timelines, communicate status, surface risks, and prepare campaigns for launch

🎯 Requirements

• 2+ years of hands-on experience building and executing email marketing campaigns in Adobe Marketo Engage or a comparable marketing automation platform • Experience building emails, programs, smart campaigns, lists, audience segments, and campaign workflows • Exceptional attention to detail and commitment to accuracy and quality • Experience performing comprehensive email campaign QA before deployment • Strong organizational skills and ability to follow processes while managing multiple campaigns and deadlines • Ability to troubleshoot campaign setup, logic, audience, and execution issues independently • Working knowledge of audience segmentation, personalization, deliverability, consent, and list management • Experience with marketing performance reports and dashboards; Power BI reporting experience strongly preferred • Strong understanding of email marketing metrics and ability to analyze performance against goals or KPIs • Ability to translate marketing data into observations, insights, and actionable recommendations • Strong project and time-management skills • Strong written and verbal communication and cross-functional collaboration skills • Self-motivated, dependable, and comfortable owning work through deployment • Basic HTML/CSS knowledge for troubleshooting email builds is a plus • CRM systems and CRM/marketing automation integrations experience is a plus • Education industry, particularly early childhood education, experience is a plus • Bachelor's degree in marketing, communications, business, or related field preferred, or equivalent relevant experience

🏖️ Benefits

• Competitive compensation package • Employee Equity Appreciation Program • Health and wellness insurance benefits • 401k with employer match • Flexible work environment • Unlimited paid time off (which includes paid holidays and Winter Break) • Paid parental leave • Tuition assistance, professional development, and opportunities for career growth • Best in class technology equipment for every employee • Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field • Opportunities to engage with co-workers • Chance to make a difference in the communities we serve