Senior Director – Marketing Strategy, Growth Acceleration

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $154.5k - $248.6k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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Logo of Eli Lilly and Company

Eli Lilly and Company

10,000+ employees

💊 Pharmaceuticals

🏥 Healthcare

🧬 Biotechnology

💰 $6.5M Post-IPO Debt - Eli Lilly on 2024-02

Pharmaceuticals • Healthcare • Biotechnology

Eli Lilly and Company is a multinational pharmaceutical company that researches, develops, manufactures, and markets prescription medicines across multiple therapeutic areas including diabetes, oncology, immunology, neuroscience, and pain. Headquartered in Indianapolis, Indiana, Lilly is known for its extensive R&D, clinical development, and global commercialization of biologic and small-molecule drugs. The company focuses on drug discovery, clinical trials, regulatory approvals, and large-scale pharmaceutical manufacturing and distribution.

📋 Description

• Shape and recommend LillyDirect's forward-looking marketing growth strategy across Consumer and HCP audiences • Set marketing goals, KPIs, and overall budget allocation across the portfolio • Advise senior leadership on strategic prioritization, growth investment tradeoffs, and long-term portfolio direction • Own content strategy and briefing across Consumer and HCP audiences • Identify, evaluate, and execute strategic growth opportunities, including emerging platforms, community engagement, marketing innovation, and strategic partnerships • Design and execute testing strategies and make investment and resourcing recommendations • Run a hypothesis-driven marketing innovation pipeline, scaling successful initiatives and retiring unsuccessful ones • Track shifts in culture and media, including the creator economy, social-first discovery, and AI-driven search • Build and scale marketing programs, platforms, and cultural partnerships • Lead continuous competitive market assessment and translate findings into recommendations • Partner with the Business Development Lead on co-marketing deals • Recruit, develop, inspire, motivate, and retain diverse marketing talent • Foster an inclusive, diverse, high-performing team culture and develop marketing proficiency

🎯 Requirements

• Bachelor's Degree • Minimum 5 years of marketing experience • Authorized to work in the United States on a full-time basis • Lilly will not provide support for or sponsor work authorization or visas for this role • Consumer industry marketing experience required • Track record of identifying and launching new channels, partnerships, or innovative marketing approaches • Strong partnership skills and cross-functional collaboration experience • Strong analytical skill set • Ability to prioritize multiple, complex, and time-sensitive work streams • Market research and/or measurement experience • Proven ability to work cross-functionally to deliver results • Strong communication skills and ability to influence

🏖️ Benefits

• Company bonus depending on company and individual performance • Company-sponsored 401(k) • Pension • Vacation benefits • Medical, dental, vision, and prescription drug benefits • Healthcare and/or dependent day care flexible spending accounts • Life insurance and death benefits • Certain time off and leave of absence benefits • Employee assistance program • Fitness benefits • Employee clubs and activities

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