Senior Director, Marketing Measurement & Analytics

Job not on LinkedIn

🔥 18 hours ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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St. Jude Children's Research Hospital - ALSAC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🤲 Charity

🤝 Non-profit

Healthcare • Charity • Non-profit

St. Jude Children's Research Hospital - ALSAC is a not-for-profit pediatric research hospital and its fundraising arm (ALSAC) focused on understanding, treating, and defeating childhood cancer and other life-threatening pediatric diseases. St. Jude provides clinical care (with a stated policy that families never receive a bill), conducts basic and clinical research, runs clinical trials and global research initiatives, trains clinicians and researchers, and operates extensive fundraising, donor services, events, and awareness programs to support its mission. The organization is a 501(c)(3) charity with public donation, volunteering, and fundraising activities.

📋 Description

• Lead the development, implementation, and continuous enhancement of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models in a flexible build-or-buy hybrid scenario • Align marketing measurement capabilities with business goals, ensuring data integrity, accuracy, and scalability • Adapt marketing measurement approaches to market trends and technological advancements • Champion MMM and MTA insights for annual budgeting, forecasting, and tactical investment decisions • Partner with Development, Brand Marketing & Audience Strategy, Performance Marketing, and Finance to shape campaign strategies and assess financial impact • Lead a high-performing team of 8-12 data scientists and analysts, fostering innovation, collaboration, and professional growth • Stay current with industry best practices and emerging tools • Spearhead A/B testing and incrementality lift testing across digital, social, and traditional channels • Optimize marketing tactics and deliver measurable ROI improvements • Develop real-time dashboards and reporting solutions for leadership and cross-functional teams • Present strategic recommendations to senior leadership • Collaborate with Finance to assess the financial impact of marketing strategies • Perform other various job functions as assigned

🎯 Requirements

• Bachelor's degree required in Marketing, Data Science, Statistics, or a related field • MBA or master's degree preferred in Marketing, Data Science, Statistics, or a related field • 10+ years of combined experience in marketing analytics or data science • 5+ years in a leadership role within a large matrixed organization • Experience managing teams and budgets of $2M+ preferred • Technical proficiency in building and/or procuring MMM solutions required • Experience with MTA solutions preferred • Advanced expertise in Google Analytics, SQL, Python, and R • Familiarity with Nielsen, Neustar, or Tableau • Strong track record of influencing senior executives and collaborating across functions to drive data-informed decisions • Ability to lead a team of 8-12 data scientists and analysts • Ability to develop, implement, and enhance Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models • Experience with A/B testing and incrementality lift testing initiatives • Ability to develop real-time dashboards and reporting solutions • Full-time role eligibility for listed benefits

🏖️ Benefits

• Core Medical Coverage: low cost, low deductible Medical, Dental, and Vison Insurance plans • 401K Retirement Plan with 7% Employer Contribution • Exceptional Paid Time Off • Maternity / Paternity Leave • Infertility Treatment Program • Adoption Assistance • Education Assistance • Enterprise Learning and Development