Senior Director, Marketing Measurement, Analytics

Job not on LinkedIn

🕒 September 3

🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 33%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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St. Jude Children's Research Hospital - ALSAC

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1001 - 5000 employees

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🤲 Charity

🤝 Non-profit

Healthcare • Charity • Non-profit

St. Jude Children's Research Hospital - ALSAC is a not-for-profit pediatric research hospital and its fundraising arm (ALSAC) focused on understanding, treating, and defeating childhood cancer and other life-threatening pediatric diseases. St. Jude provides clinical care (with a stated policy that families never receive a bill), conducts basic and clinical research, runs clinical trials and global research initiatives, trains clinicians and researchers, and operates extensive fundraising, donor services, events, and awareness programs to support its mission. The organization is a 501(c)(3) charity with public donation, volunteering, and fundraising activities.

📋 Description

• Lead the development, implementation, and continuous enhancement of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models • Align marketing measurement capabilities with business goals, data integrity, accuracy, and scalability • Adapt measurement capabilities to market trends and technological advancements • Champion MMM and MTA insights for annual budgeting, forecasting, and tactical investment decisions • Partner with Development, Brand Marketing & Audience Strategy, Performance Marketing, and Finance to shape campaign strategies and assess financial impact • Lead a team of 8–12 data scientists and analysts • Foster innovation, collaboration, professional growth, and continuous enhancement of marketing analytics practices • Stay current with industry best practices and emerging analytics tools • Spearhead A/B testing and incrementality lift testing across digital, social, and traditional channels • Develop real-time dashboards and reporting solutions • Present strategic recommendations to senior leadership • Collaborate with Finance to assess the financial impact of marketing strategies

🎯 Requirements

• Bachelor's degree required in Marketing, Data Science, Statistics, or a related field • MBA or master's degree preferred • 10+ years of combined experience in marketing analytics or data science • 5+ years in a leadership role within a large matrixed organization • Experience managing teams and budgets of $2M+ preferred • Technical proficiency in building and/or procuring MMM solutions required • Technical proficiency in MTA solutions preferred • Advanced expertise in Google Analytics, SQL, Python, and R • Familiarity with platforms like Nielsen, Neustar, or Tableau • Strong track record of influencing senior executives and collaborating across functions to drive data-informed decisions • Ability to perform other various job functions as assigned

🏖️ Benefits

• Core Medical Coverage: low cost low deductible Medical, Dental, and Vison Insurance plans • 401K Retirement Plan with 7% Employer Contribution • Exceptional Paid Time Off • Maternity / Paternity Leave • Infertility Treatment Program • Adoption Assistance • Education Assistance • Enterprise Learning and Development

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