Senior Email Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

✉️ Email Marketing Manager

👻 Ghost score 11%

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Logo of Embrace

Embrace

51 - 200 employees

Founded 2016

☁️ SaaS

🏢 Enterprise

💰 $20M Venture Round - Embrace on 2023-07

SaaS • Enterprise

Embrace is a user-focused observability platform for mobile and web applications that ties technical performance to end-user impact. Powered by OpenTelemetry, Embrace provides Real User Monitoring (RUM), crash and ANR reporting, network insights, session timelines, Core Web Vitals, custom metrics and alerts, dashboards, and AI-driven automated workflows. The platform targets mobile engineers, web developers, and reliability teams across industries such as e-commerce, travel, media, and gaming, and emphasizes open standards, avoiding vendor lock-in. Embrace has entered a definitive agreement to be acquired by Palo Alto Networks.

📋 Description

• Own end-to-end execution of email and SMS campaigns, including build, QA, scheduling, deployment, and monitoring. • Build responsive emails using HTML/CSS, reusable templates, and modular content. • Build, maintain, and optimize automated journeys within Salesforce Marketing Cloud. • Manage audience segmentation, personalization, dynamic content, and campaign targeting. • Execute comprehensive campaign QA, including links, rendering, personalization, data, tracking, and seed testing. • Execute A/B tests and use campaign performance to recommend ongoing optimizations. • Leverage AI and emerging marketing technologies to improve campaign development, streamline processes, accelerate testing, and identify optimization opportunities. • Maintain and improve templates, modules, and production processes to increase efficiency and scalability. • Partner with the Salesforce Marketing Cloud Engineer on complex data, automation, integration, and technical requirements. • Collaborate across Marketing, Creative, Compliance, Data, and Technology to bring campaigns from concept through launch. • Serve as an email and SMS subject-matter expert, proactively recommending best practices, new capabilities, and process improvements.

🎯 Requirements

• 5–7 years of experience in email, CRM, lifecycle, or digital marketing. • Strong hands-on experience with Salesforce Marketing Cloud, particularly Email Studio and Journey Builder. • Strong HTML/CSS skills and experience coding responsive emails. • Experience with automated journeys, segmentation, personalization, and dynamic content. • Experience with email/SMS testing, QA, optimization, and deliverability best practices. • Experience using AI tools to enhance marketing workflows, campaign execution, testing, analysis, or optimization. • Strong project management, problem-solving, and attention to detail. • Ability to independently manage multiple campaigns and priorities in a fast-paced environment. • Strong cross-functional communication and collaboration skills. • Experience with MobileConnect /SMS marketing. • Working knowledge of AMPscript, SQL, Automation Studio, and Contact Builder. • Experience in a regulated industry. • Experience working with agencies and external partners.

🏖️ Benefits

• Comprehensive full medical, dental and vision Insurance • Basic Life Insurance at no cost to the employee • Company paid short-term and long-term disability • 12 weeks of 100% paid Parental Leave • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) • Retirement savings plan • Personal Paid Time Off • Paid holidays and company-wide Wellness Day off • Paid time off to volunteer at nonprofit organizations • Pet friendly office environment • Commuter Benefits • Group Pet Insurance • On the job training and skills development • Employee Assistance Program (EAP)

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