Marketing Promotions and Lifecycle Associate

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Encyclopaedia Britannica, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1768

📚 Education

📱 Media

Education • Media

Encyclopaedia Britannica, Inc. is a publisher and digital reference company that produces authoritative, editorially curated encyclopedic content and educational resources for consumers, schools, and libraries. It offers online subscription services (Britannica Premium and Britannica Kids), multimedia articles, videos, games, quizzes, and reference APIs and licensing for syndication and curriculum use. The company combines traditional encyclopedic publishing with digital products and tools to support learning, research, and content licensing.

📋 Description

• Execute paid media campaigns across Meta, Google, LiveIntent, and additional acquisition channels, including campaign setup, trafficking, optimization, pacing, and reporting. • Manage owned and operated promotional campaigns across newsletters, websites, email, and other marketing channels. • Execute promotional campaigns that support newsletter audience growth, premium subscription growth, subscriber engagement, retention, and conversion goals. • Support lifecycle marketing initiatives, audience segmentation, and subscriber funnel optimization efforts. • Monitor campaign performance, audience engagement, acquisition metrics, and conversion performance; identify issues and implement optimizations. • Maintain campaign reporting and dashboards, and surface trends related to newsletter growth, premium subscription growth, engagement, conversion, and CAC. • Execute A/B tests by building variants, applying tracking parameters, and ensuring accurate measurement. • Manage promotional calendars and campaign workflows across multiple brands and initiatives. • Support newsletter growth and premium subscription growth across paid, organic, email, and onsite marketing channels. • Partner with Marketing & Growth leadership to support subscriber conversion, engagement, retention, and premium subscription initiatives. • Maintain campaign documentation, QA processes, and deployment standards.

🎯 Requirements

• 2-5 years of experience in paid media, growth marketing, audience development, or digital marketing. • Hands-on experience with Meta Ads Manager and Google Ads. • Experience executing acquisition, engagement, retention, or conversion-focused marketing campaigns. • Experience supporting newsletter, subscription, membership, or audience growth initiatives. • Experience with campaign reporting, KPI tracking, and performance analysis. • Highly organized and deadline-driven, with strong project management and communication skills. • Preferred Experience • Experience with programmatic advertising platforms such as LiveIntent, StackAdapt, or The Trade Desk. • Experience working in newsletter, media, publishing, or subscription-based businesses. • Familiarity with Looker, GA4, or other analytics and reporting platforms.

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Short Term & Long Term Disability • Training & Development • Work From Home