Director, Product Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $162k - $287k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Ethos

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

📋 Description

• Own go-to-market strategy for new and evolving products, including audience, value propositions, positioning, and market execution • Own cross-channel creative strategy across social, search, YouTube, offline, and other channels • Partner with product managers to understand product value and translate it into creative briefs • Analyze creative performance data across channels and connect insights to product managers and creative briefs • Build AI workflows combining human creative judgment with performance data • Allocate creative investment across channels, formats, and product lines to maximize business results • Define and own creative-performance KPIs and metrics, including win rates and ROI • Own Brand & Creative team OKRs • Connect product, brand, creative operations, and performance marketing toward shared outcomes • Report to the VP of Brand & Creative

🎯 Requirements

• 8+ years total experience • Ideally 3+ years in a top-tier management consulting firm or investment banking • 3+ years in consumer product marketing, growth, or a strategy role at a high-growth, venture-backed company • Real brand instinct and taste, with a point of view on effective creative • Sharp messaging instinct and ability to translate product value into compelling creative • Fluency in performance data, including paid social, search, email, and other channels • Experience in startups and consumer product marketing • Experience taking products to market and driving measurable growth • Experience building agentic AI workflows and tools • Ability to analyze product and channel details while thinking strategically • Structured thinking and clear communication • Exceptional written and verbal communication, including C-level strategy and creative-brief detail • Sharp decision-making and bias for action in high-velocity environments

🏖️ Benefits

• Bonus, equity, or benefits may apply (not included in the stated base salary) • US benefits details available at https://www.ethoslife.com/careers/ • Diverse, inclusive and authentic workplace