Marketing Operations Systems and Analytics Specialist

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

👻 Ghost score 0%

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 B2B

📣 Marketing

💰 Private equity on 2019-08

SaaS • B2B • Marketing

EverCommerce is a provider of industry-tailored software that powers the service economy. It builds SaaS products to digitally transform daily operations for service professionals, including business management, electronic billing and mobile payments, omni-channel marketing, and customer engagement tools. EverCommerce focuses on verticalized solutions—not mass-market software—designed to modernize operations, marketing, and customer interactions for businesses that provide services.

📋 Description

• Own technical administration and governance of HubSpot, Marketo, and SharpSpring marketing automation platforms across EverHealth’s four product lines • Administer HubSpot for DrChrono and Updox, Marketo for CMD, and SharpSpring for iSalus • Own MAP-to-Salesforce synchronization, including field mapping, object sync rules, error monitoring, and data flow governance • Define and enforce cross-product naming conventions and taxonomy for campaigns, assets, lists, and programs • Manage database hygiene, deduplication, suppression, bounce management, and HIPAA-compliant data handling • Manage technical relationships with marketing automation and integration vendors • Design and maintain behavioral and firmographic lead scoring models and MQL criteria • Route leads from MAP to Salesforce to the correct representative, queue, or product team • Build lifecycle automation and nurture workflows for new leads, MQL re-engagement, lost opportunities, and win-back sequences • Manage ICP data enrichment and ensure data flows correctly into Salesforce and MAP systems • Partner on evaluation, piloting, and adoption of AI-powered marketing tools • Own predictive and AI-assisted lead scoring and tune models against MQL-to-SAL conversion outcomes • Build dashboards, models, and data pipelines for marketing pipeline and funnel analysis • Maintain the single source of truth for marketing KPIs, including MQL volume, conversion rates, sourced pipeline, CPL, and CAC • Own full-funnel attribution from first touch through closed-won across all four products • Build ICP models and identify high-converting, high-retention segments with Revenue Analytics • Implement and maintain multi-touch attribution across MAP and Salesforce • Prepare monthly and quarterly business review marketing slides and weekly KPI digests • Own integrations between MAP, Salesforce, and BI tools such as Tableau, Looker, or Salesforce dashboards • Use LLMs to draft reporting commentary and enforce review and approval before distribution • Report directly to the Head of GTM Systems and Process Optimization and partner cross-functionally with Marketing leadership, RevOps Analytics, and GTM Systems

🎯 Requirements

• 4+ years in Marketing Operations with hands-on administration of at least two enterprise MAP platforms (HubSpot, Marketo, Pardot, SharpSpring, or equivalent) • Demonstrated ownership of a Salesforce-MAP integration, including sync rules, field mapping, and data flow issue resolution • Experience building lead scoring models from scratch and tuning them over time • Experience building lifecycle automation and nurture programs • Strong reporting and analytics capability using SFDC reports, MAP analytics, and at least one BI tool • Understanding of B2B marketing data hygiene, deduplication, suppression, CASL/CAN-SPAM compliance, and HIPAA considerations • Exceptional communication skills and ability to influence executive teams and agencies • Ability to communicate technical concepts to non-technical stakeholders • Working knowledge of AI tools relevant to marketing operations, including LLMs, AI-powered MAP features, or predictive analytics tools • Must be eligible to work without sponsorship in the United States • Preferred: experience operating across multiple MAP instances simultaneously • Preferred: healthcare or health-tech industry experience, including HIPAA marketing constraints and BAA requirements • Preferred: experience with ZoomInfo, Clearbit, 6sense, or equivalent data enrichment tools • Preferred: multi-touch attribution modeling experience • Preferred: familiarity with revenue operations concepts including pipeline contribution, MQL-to-SQL conversion, CAC, LTV, and NRR

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development • Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program • Authorized AI tools to improve efficiency, quality, and innovation, subject to company policies