Senior Marketing Automation Manager

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $130k - $145k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Private Equity Round on 2019-07

Healthcare • Consulting • Logistics

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

📋 Description

• Own Marketo architecture, governance, user management, and best practices for the Horizontal Solutions portfolio • Lead post-migration optimization of the consolidated Salesforce and Marketo environment • Standardize fields, scoring models, program templates, and naming conventions across products • Design and maintain data architecture for segmentation, lead scoring, attribution, and reporting • Own data hygiene, consent, compliance, and email deliverability standards • Manage daily marketing automation operations, including campaign setup, segmentation, scheduling, QA, tagging, and deployment • Build reusable program templates and modular email and landing page assets • Optimize automated programs using behavioral data and performance trends • Troubleshoot data integrations, lead scoring, CRM sync, and campaign execution issues • Partner with Growth, Product Marketing, Customer Marketing, Sales, RevOps, Marketing Ops, Product, data, Partner Marketing, and Field Marketing teams • Build onboarding, retention, expansion, advocacy, cross-sell, and multi-product customer journeys • Design complex lead routing across multiple sales teams and account ownership models • Build measurement frameworks for multi-product attribution, cross-sell pipeline, attach-rate reporting, and incremental lift testing • Own marketing automation prioritization, roadmap planning, intake, capacity, SLAs, and documentation • Balance short-term execution with long-term platform scalability • Improve automation planning, execution, QA, and measurement

🎯 Requirements

• 7+ years of experience in marketing automation, marketing operations, or marketing technology; B2B SaaS experience strongly preferred • 3+ years of people leadership experience, including leading teams through platform migrations, consolidations, or complex cross-functional initiatives • Deep Marketo expertise required; Marketo Certified Expert strongly preferred • Hands-on experience with multiple MAPs, such as HubSpot, Pardot, Eloqua, or Acoustic • Demonstrated success optimizing and standardizing a platform following a migration or instance consolidation • Strong working knowledge of Salesforce, including Marketo-to-Salesforce sync, campaign and lead objects, and closed-loop reporting • Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting • Experience designing complex lead routing and assignment logic for multi-product campaigns • Experience building automation behind cross-sell, multi-product, or ecosystem programs across a multi-product or multi-brand portfolio strongly preferred • Working knowledge of CAN-SPAM, TCPA, GDPR, email compliance, data governance, and deliverability best practices • Strong analytical skills • Advanced familiarity with HTML/CSS • Experience with Velocity scripting, webhooks, or APIs is a plus • Excellent project management skills, including intake management, prioritization, and cross-functional stakeholder leadership • Exceptional verbal and written communication skills • Strong attention to detail and operational discipline • Salesforce Administrator certification is a strong plus • Must be eligible to work in the United States without sponsorship

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development • Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program • Option to work 100% remotely • Potential in-office setup near an EverCommerce office

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