Marketing Operations, Lead Qualification Strategist

Job not on LinkedIn

🔥 43 minutes ago

🇺🇸 United States – Remote

💵 $68.5k - $107.5k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Cardinal Health

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1971

📦 Logistics

🏭 Manufacturing

🏥 Healthcare

💰 $78M Post-IPO Debt on 2006-08

Logistics • Manufacturing • Healthcare

Cardinal Health is a global healthcare services and products company. It provides a comprehensive range of healthcare services, including medical supply distribution, pharmaceutical distribution, and logistics solutions to various healthcare facilities such as hospitals, community health centers, and ambulatory surgery centers. Additionally, Cardinal Health offers a variety of medical products and pharmaceutical services. The company also focuses on innovative solutions to enhance healthcare delivery, through services like patient support, pharmacy management, and advanced therapy solutions. Cardinal Health is committed to supporting healthcare providers in delivering quality patient care while optimizing operational efficiency.

📋 Description

• Manage Lead Qualification Management (LQM) processes, including lead review, qualification support, routing, assignment, and lifecycle tracking. • Process inbound leads from digital campaigns, webinars, events, trade shows, referrals, and other marketing channels. • Maintain and improve lead enrichment, qualification, and routing processes using Salesforce, automation tools, and approved data sources. • Monitor lead acceptance, rejection, conversion, and follow-up activity. • Support lead scoring, grading, routing, lifecycle automation, and conversion reporting in Salesforce and Salesforce Marketing Cloud Account Engagement (Pardot). • Support campaign setup, testing, tracking, measurement, and governance across marketing programs. • Coordinate list preparation, including data cleanup, enrichment, quality review, and upload readiness. • Maintain Pardot assets and templates, including email templates, landing pages, forms, engagement programs, folder structures, and reusable campaign frameworks. • Maintain dashboards and reporting in Salesforce, Tableau, and other approved platforms. • Develop reporting on lead quality, lifecycle progression, campaign effectiveness, marketing-attributed pipeline, revenue contribution, and customer growth opportunities. • Monitor KPIs including lifecycle conversion rates, LQM rejection rates, lead scoring effectiveness, campaign influence, funnel progression, and marketing-sourced and marketing-influenced pipeline. • Support multi-touch attribution reporting and campaign influence measurement. • Audit CRM data to identify attribution gaps, reporting discrepancies, duplicate records, and data quality issues. • Support business reviews and ad hoc reporting requests. • Partner with Sales Operations and the Salesforce Product Manager to improve CRM data integrity, reporting capabilities, and operational processes. • Support reporting and workflows for upsell, cross-sell, and renewal opportunities. • Develop process documentation, job aids, reporting guides, and training materials. • Support sales onboarding and training related to lead management, campaign tracking, reporting, attribution, and CRM best practices. • Collaborate across Marketing, Sales, Customer Success, Analytics, and Technology teams.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred. • 3+ years of experience in marketing operations, lead management, CRM administration, sales operations, reporting, or related disciplines preferred. • Experience working with Salesforce CRM and marketing automation platforms. • Experience developing reports and dashboards using Salesforce, Tableau, Power BI, or similar analytics tools. • Understanding of lead management, lead scoring, routing, campaign operations, and funnel reporting. • Strong analytical, organizational, and problem-solving skills. • Proven ability to manage multiple priorities in a fast-paced environment. • Strong communication and cross-functional collaboration skills.

🏖️ Benefits

• Medical, dental and vision coverage • Paid time off plan • Health savings account (HSA) • 401k savings plan • Access to wages before pay day with myFlexPay • Flexible spending accounts (FSAs) • Short- and long-term disability coverage • Work-Life resources • Paid parental leave • Healthy lifestyle programs

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