Senior Manager, Marketing Technology – Operations

Job not on LinkedIn

🔥 2 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $155k - $180k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 3%

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iCert Global

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

iCert Global is a professional certification training provider that offers a wide array of courses across various domains, including project management, business analysis, IT service management, agile and scrum strategies, quality management, cloud technology, and cybersecurity. The company provides instructor-led online classes, e-learning options, and corporate training programs designed to empower individuals and enterprises. Through globally recognized certification courses, iCert Global aims to help learners advance their careers and stay competitive in a fast-evolving job market.

📋 Description

• Administer, configure, and optimize marketing technology platforms including MAP, CRM, data lake, web, ABM, sales engagement, paid media, intent, and analytics solutions • Manage Marketo-SFDC, form capture, event/webinar, chat, and enrichment integrations • Maintain data quality, synchronization health, and error handling • Implement and optimize lead lifecycle processes from acquisition to sales handoff, including statuses, routing, deduplication, and compliance • Design scalable data architectures for lead management, customer lifecycle processes, governance, scoring, attribution, and reporting • Evaluate, implement, and integrate technologies supporting business objectives • Document and standardize SOPs for campaign builds, QA, launches, data hygiene, documentation, and reporting • Define KPIs and drive continuous operational improvement • Design and implement automated workflows for lead management, enrichment, scoring, routing, reporting, and operational processes • Develop end-to-end low-code, no-code, and programmatic automations • Build reusable frameworks and automation templates • Monitor and optimize automation reliability and effectiveness • Ensure security, privacy, and governance compliance • Automate workflows using Zapier/Make, Azure, and LLMs • Apply AI tools to QA checklists and campaign operations with privacy and accuracy guardrails • Pilot, measure, and maintain automations across the team • Identify and experiment with AI and emerging technologies to solve operational bottlenecks • Coordinate Marketing Technology & Intelligence capabilities, including MarTech, Campaign Operations, Lead Management, and Database Management • Facilitate cross-functional prioritization and resolve operational dependencies • Drive coordinated resolution of process, data, and technology issues • Promote consistent operating standards, documentation, governance, and best practices

🎯 Requirements

• 7+ years in Marketing Operations/Marketing Automation • Deep hands-on Marketo administration, including program/channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, and MSI • Salesforce experience • Proven MarTech administration across webinar and chat tools, including integration setup and troubleshooting • Experience building and maintaining campaign processes from intake through build, QA, launch, and measurement using task/work management tools such as Asana • Lead lifecycle and scoring administration, with change documentation and testing discipline • Attention to data quality, governance, and documentation • Comfort working across time zones • Demonstrated automation mindset using Zapier/Make and familiarity with Azure services or LLMs, or evidence of a builder instinct through AI experimentation, personal workflows, automations, or self-directed technical problem-solving • High curiosity, comfort with ambiguity, and bias for action

🏖️ Benefits

• Annual bonus target • Equity (RSUs) and shared ownership in the company • Supporting employees’ and their families’ physical, mental, and financial well-being • Generous holidays, including the 4th of July week off (paid) • Free professional and leadership coaching • Annual personal development allowance • Robust medical, dental, vision, and mental health benefits • Employee Assistance Program (EAP) • Generous 401(k) match • Flexible work environment • Paid maternity and paternity leave • Generous holiday and PTO program • CaaS (Coaching as a Service) • 7 Days for Humanity – seven paid volunteer days annually • Global and regional DEIB steering committees and employee resource groups (ERGs) • Global DEIB training programs and guest speakers throughout the year

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