Lifecycle Marketing – Operations Manager

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Consensus Cloud Solutions

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

☁️ SaaS

🤖 Artificial Intelligence

💰 $225M Post-IPO Debt - Consensus Cloud Solutions on 2025-07

Healthcare • SaaS • Artificial Intelligence

Consensus Cloud Solutions is a public company (NASDAQ: CCSI) that started as a digital cloud faxing organization over 20 years ago and spun off from J2 Global (Ziff Davis) in October 2021. It is described as the global leader of digital cloud fax technology and provides solutions that transform unstructured digital documents into secure, advanced healthcare standard HL7/FHIR structured data. The company leverages Natural Language Processing and AI to create analytics-ready data for clinicians, enabling secure handling of healthcare documents and integration with healthcare data standards. It focuses on the healthcare industry, emphasizing secure cloud fax and document-to-data transformation.

📋 Description

• Develop and execute multichannel lifecycle programs across web, email, social, call scripts, ads, and CTV, including onboarding, adoption, retention, re-engagement, and upgrades • Build, maintain, and optimize automated journeys and triggered communications using Salesforce Marketing Cloud Account Engagement, Conversica, and connected platforms • Translate behavioral, transactional, and product-usage data into targeted audiences and personalized experiences • Support marketing integrations and workflow configuration across connected platforms, including APIs, webhooks, field mappings, JSON payloads, identity resolution, and system-to-system data flows • Support vendors and platform management, audience refresh schedules, send-volume forecasts, and platform usage costs • Evaluate emerging Salesforce and AI capabilities for lifecycle applications • Co-develop sales handoff workflows based on PLG signals, engagement, and intent • Establish SLAs and feedback loops with Sales; equip representatives with collateral, sequence playbooks, and automated cadences • Lead experimentation across audiences, messaging, channels, and timing • Monitor retention, adoption, conversion, attribution, handoff performance, Sales adoption, and pipeline impact; deliver insights and recommendations to leadership • Manage campaign execution staff supporting customer marketing and acquisition • Coordinate priorities with Marketing, Sales, RevOps, Product, Creative, Analytics, Customer Service, and external partners • Perform other duties and responsibilities as required, assigned, or requested

🎯 Requirements

• 5+ years of experience in lifecycle marketing, CRM, or marketing operations, with demonstrated results in retention, engagement, or revenue growth • Hands-on expertise in Salesforce Marketing Cloud or a comparable enterprise marketing automation platform, including journey orchestration, segmentation, personalization, and deliverability • Strong analytical, communication, and project management skills, including A/B testing, dashboard reporting, and presenting actionable insights • Bachelor’s degree or equivalent practical experience • Experience managing and coaching direct reports, leading cross-functional initiatives, and translating business strategy into technical requirements • Fully remote within the U.S. • Up to 10% travel • Must be able to sit for long periods and handle long periods of screen time • Reliable, high speed internet • Eligible for sponsorship: No

🏖️ Benefits

• Annual performance bonus • ESPP • Enhanced time off packages • Benefits • Remote work within the U.S.

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