Senior Manager, Marketing Operations

🔥 11 minutes ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 10%

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TailorCare

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

⚕️ Healthcare Insurance

Healthcare • Healthcare Insurance

TailorCare is a healthcare company that specializes in providing personalized care solutions for patients with musculoskeletal (MSK) issues, such as joint, back, and muscle pain. It empowers patients by connecting them with specialists, coordinating appointments, and assisting in treatment decisions. TailorCare uses a patient-centered approach, featuring Clinical Navigators who are licensed physical therapists, to support patients throughout their care journey. They collaborate closely with primary care providers, specialty care providers, and payers to deliver evidence-based treatment options that optimize health outcomes and enhance the patient experience.

📋 Description

• Run and optimize the technology, workflows, and processes supporting B2B and B2C marketing • Administer, optimize, and execute TailorCare's marketing technology stack day to day • Support consumer acquisition, activation, and lifecycle engagement • Support B2B demand generation and sales enablement • Support omnichannel journey orchestration • Support personalization and AI enablement • Manage attribution, reporting, and deliverability • Work with product and engineering under an established software development lifecycle to scope, prioritize, and execute marketing capabilities • Improve measurement and maintain marketing technology investments • Support personalized, AI-enabled engagement across the buyer and patient journey • Administer and configure HubSpot and Customer.io • Manage deliverability, consent management, and operational compliance • Maintain UTM tagging standards and support attribution reporting across B2B and B2C • Manage A/B and multivariate testing, including tooling, tracking setup, and testing infrastructure • Support omnichannel journey design and lifecycle orchestration • Deploy personalization and AI-enabled content capabilities • Coordinate vendors and support agencies • Report to Marketing leadership

🎯 Requirements

• 8+ years in B2B and B2C marketing operations or marketing automation, with a focus on B2C lifecycle • Experience with acquisition campaign operations and lead capture • Experience with onboarding and intake journeys and conversion from prospect to enrolled member • Experience with lifecycle triggers, next-best action logic, win-back, and reactivation programs • Hands-on expertise with HubSpot, Customer.io, or similar platforms • 3+ years managing a team in a fast-paced startup environment • Experience supporting AI-enabled marketing capabilities • Experience in healthcare or regulated industries preferred • Salesforce integrations • Segment or CDPs • Twilio • GA4 • Looker, Tableau, or Power BI • API integrations • Data warehouses and event tracking frameworks • Personalization and experimentation platforms such as Claude, Gemini, or equivalent • Detail-oriented with strong operational discipline • Highly collaborative and cross-functional • Comfortable in high-growth, evolving environments • Analytical, curious, and systems-oriented

🏖️ Benefits

• Meaningful work with the opportunity to make a positive impact • Remote-first work environment with options for a hybrid work model in Nashville • Generous paid time off (PTO) and holiday plans • Paid parental leave • Flexible and autonomous work-life balance • Medical, dental, vision, life, and disability insurance from Day 1 • Wellness resources • Employer HSA contribution • 401k plan with employer matching • Inclusive community and supportive team environment

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