Marketing Operations Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $106.3k - $156.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Twilio

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🔌 API

🤝 B2B

API • B2B

Twilio is a leading provider of cloud communications services that enables developers to build innovative communication solutions. Founded in 2008, Twilio has democratized access to communication channels such as voice, text, chat, video, and email through easy-to-use APIs. With headquarters in San Francisco and a global presence, Twilio empowers organizations of all sizes to engage effectively with their customers by integrating these communication capabilities into their applications.

📋 Description

• Lead and optimize marketing automation systems, event integrations, conversational marketing channels, and scalable operational workflows • Drive the evolution of Twilio’s marketing and revenue operations infrastructure • Tackle complex system integration challenges at global scale • Leverage AI technologies to automate workflows • Manage Qualified live chat routing workflows, lead distribution rules, and UX enhancements to maximize conversion rates • Analyze business requirements and design and deploy scalable automated workflows across CRM and marketing automation platforms • Manage end-to-end system integrations, including CVENT and BigMarker event and webinar platforms • Integrate AI capabilities into marketing operations workflow designs • Diagnose and resolve system, workflow, and data synchronization issues across the marketing technology stack • Collaborate with Marketing, Sales, and Technology teams to align system architectures with go-to-market strategies

🎯 Requirements

• Bachelor’s degree in a related field • 5+ years of hands-on experience in Marketing Operations, Demand Generation, Revenue Operations, or a related field • 3+ years of proven expertise with CRM and marketing automation platforms such as Marketo and Salesforce • Track record of developing scalable programs and optimizing workflows in event/webinar platforms such as CVENT and BigMarker • Experience integrating AI into scalable marketing operations workflow designs and streamlining core processes • Strong analytical and problem-solving skills • Ability to leverage campaign data for issue identification • Clear written and verbal communication skills across Marketing, Sales, and Technology teams • Experience working in a fast-paced environment • Must be located in an eligible U.S. location; not eligible to be hired in California, Connecticut, New Jersey, New York, Pennsylvania, or Washington despite the posting’s conflicting compensation-location notice • Desired: experience in a fast-paced, remote-first global environment • Desired: experience with Customer Data Platforms such as Twilio Segment • Desired: experience with conversational marketing tools such as Qualified or Drift • Desired: Marketo or Salesforce certifications • Desired: passion for emerging technologies

🏖️ Benefits

• Competitive pay • Generous time off • Ample parental and wellness leave • Healthcare insurance • Retirement savings program • 401(k) retirement account • Paid sick time • Paid personal time off • Paid parental leave • Potential eligibility for Twilio’s equity plan • Potential eligibility for corporate bonus plan • Remote-first work • Occasional travel to project or team in-person meetings • Support for employee volunteering and donation efforts

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