Senior Marketing Operations Analyst

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $105.8k - $150.8k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Great Place To Work US

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1992

💼 Consulting

👥 HR Tech

☁️ SaaS

Consulting • HR Tech • SaaS

Great Place To Work US is the global authority on workplace culture, providing respected workplace certification and lists, data and benchmarking insights, and industry-leading research. They offer various services including employee surveys, certification programs, and employer awards to help organizations create and maintain exceptional workplace environments. With a focus on building great workplace cultures, they publish lists such as Fortune Best Workplaces for Parents, Fortune 100 Best Companies to Work For, and many others recognizing outstanding work environments across different sectors.

📋 Description

• Partner with brand, community, events, growth, and other marketing teams to translate strategy into scalable workflows • Manage system and program structure, setup, tracking, and governance across marketing automation, events management, and related platforms • Establish repeatable processes for campaign launches, list management, segmentation, testing, and handoffs • Own the email and program calendar and recommend prioritization based on capacity, complexity, and business impact • Own processes for lead capture, scoring, qualification, routing, and sales operations handoff • Partner with sales operations on funnel-stage definitions, processes, documentation, lead status, and ownership • Build and maintain reporting on program execution, conversion, and effectiveness • Connect marketing insights to full-funnel reporting with growth teams • Analyze programs for trends, risks, and opportunities and provide recommendations • Reconcile data across systems and investigate inconsistent reporting outcomes • Serve as an expert in marketing automation, 6sense, Unify, and related GTM tools • Partner with Revenue Systems & Architecture on integrations, technical enhancements, and platform changes • Evaluate new technologies, AI tools, and capabilities and present business cases • Identify limitations in current tools and processes and propose alternatives • Support rollout, adoption, governance, and continuous improvement of standardized marketing workflows • Report directly to the Chief Marketing Officer • Travel up to 20%

🎯 Requirements

• 5+ years of experience in marketing operations, revenue operations, marketing analytics, demand generation, or comparable GTM operations • Hands-on experience with Salesforce and Marketo, including campaign management, reporting, segmentation, and lead lifecycle management • Expertise in marketing operations with working knowledge of sales operations, revenue systems, and GTM analytics • Strong analytical, data-reconciliation, and problem-solving skills • Ability to translate business requirements into scalable operational processes • Ability to influence decisions, communicate complex concepts to non-technical audiences, and advise leaders • Ability to operate independently in ambiguous or evolving environments • Strong attention to detail and sound business judgment • Track record of evaluating techniques, technologies, and approaches to improve marketing effectiveness • Preferred: experience applying AI tools or automation to marketing operations workflows • Preferred: experience with 6sense, Unify, or similar account-based marketing and outbound platforms • Preferred: experience supporting lead scoring, routing, attribution, funnel measurement, and campaign governance • Preferred: experience supporting a transition toward a structured account-based or outbound GTM motion

🏖️ Benefits

• Performance-based bonus plan eligibility • Restricted stock unit awards eligibility • Wellness programs • Tuition reimbursement • U Choose customizable expense reimbursement program • Student loan repayment support • Childcare support • Pet insurance • Employee resource groups • Inclusive culture • Comprehensive benefits and rewards

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