Senior Media Planner

Job not on LinkedIn

🔥 6 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $65k - $111k / year

⏰ Full Time

🟠 Senior

🦅 H1B Visa Sponsor

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EVERSANA

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

🏥 Healthcare

⚕️ Healthcare Insurance

Consulting • Healthcare • Healthcare Insurance

EVERSANA is a comprehensive service provider focused on integrated commercial solutions for the life sciences industry. The company offers a wide range of services including advisory and management consulting, regulatory consulting, patient services, market access strategies, pricing and revenue management, medical affairs, and digital transformation. EVERSANA is known for its expertise in drug commercialization, enabling companies to effectively launch and manage pharmaceutical products. With a platform powered by data and analytics, EVERSANA addresses challenges related to drug pricing, market access, patient adherence, and product delivery, helping companies optimize their commercial strategies and enhance patient outcomes. The company emphasizes innovation and has been recognized for its use of AI and data analytics within the life sciences sector.

📋 Description

• Provide clients, media staff, internal teams and vendors with media thought leadership and guidance • Plan, buy, analyze, test and optimize paid media across digital and traditional channels for pharmaceutical clients • Act as the primary day-to-day contact for media vendors • Manage trafficking requests, creative asset delivery and campaign-related troubleshooting • Create and manage Prisma campaigns, Authorizations, ATBs and Insertion Orders • Lead campaign activation workflows, including spec sheets, ad-serving platforms, traffic sheets and tracking tags • Build or oversee DCM tags and coordinate trafficking of tags and creative assets • Coordinate cross-functional teams and lead campaign kickoff calls • Create and manage campaign flowcharts and media launch trackers • Manage bill trackers, invoices, budget reconciliations and other campaign financial processes • Request and organize vendor data, performance reports and campaign screenshots • Lead campaign pacing and optimization efforts • Collaborate with analytics teams on monthly and quarterly reports • Support media recommendations by managing RFPs, evaluating proposals and maintaining competitive and partner consideration sets • Build media plan recommendations in Excel and PowerPoint • Mentor and provide day-to-day guidance to junior planners • Develop Media POVs for client requests • Participate in internal and external meetings and communications • Apply diversity, equity and inclusion principles and manage bias • Multitask, prioritize and pivot in a fast-paced environment

🎯 Requirements

• Bachelor's degree in marketing, communications, business or a related field, or equivalent education plus professional experience • 3-5 years of paid media planning, buying or campaign management experience across channels, with a heavy digital media focus • Excellent written, verbal and presentation skills • Complete, end-to-end understanding of the media planning and buying process, from RFP to reporting • Hands-on experience with Campaign Manager 360 (CM360) and Double Verify • Familiarity with Media Ocean Prisma, including campaign setup, IO creation, vendor management, pacing updates, budget modifications, reconciliation and billing workflows • Highly organized, able to multitask, prioritize and pivot while maintaining accuracy and attention to detail • Strong analytical skills and ability to interpret campaign data for actionable insights and optimizations • Proficiency in Microsoft products, particularly Excel, including pivot tables and complex formulas, and PowerPoint • Ability to build and navigate cross-functional relationships • Interest or experience leveraging AI-enabled tools in media planning and performance analysis • Experience with media planning platforms and research tools such as Kantar, Media Radar, Pathmatics and MRI • Up-to-date knowledge of market and media trends, emerging technology and vendor capabilities • Online media background; pharmaceutical media experience is a plus • Some travel may be required

🏖️ Benefits

• Competitive salary • Benefits package • Remote work options • Reasonable accommodation during the hiring process • Some travel may be required